Position Description
Iconic dairy brands, exciting dairy future!
Mainland Dairy is entering a bold, new chapter. Evolving from our roots as the business formerly known as Fonterra's global Consumer and associated businesses, we are set to become part of Lactalis Group, the world's largest dairy company known for its firm belief in the future of dairy and rapid, consumer-driven growth.
At Lactalis Mainland Dairy, our passionate and talented team is committed to nurturing the future, unlocking new opportunities, and fostering innovation in nutrition and food. Come join us and help shape a consumer-focused future to be proud of.
About The Opportunity
- Extensive Asia marketing experience within the FMCG industry
- Development of global brand portfolio positioning & brand strategy for Anlene, Anmum & Anchor
- Drive consumer centric culture and deliver world class activation programmes
The Regional Marketing Manager is accountable for maintaining the integrity, development and execution for our master brands – including Anlene, Anmum Anchor. This involves the development of brand portfolio positioning, brand strategy and growth platforms aligned to the overall business strategy and global goals to deliver significant incremental volume and value growth.
This role ensures that Operating Companies have all the necessary tools, guidelines and collateral needed to grow brand equity and market share as well as driving consumer centric culture through the business.
Also responsible for inspiring local Marketing teams to deliver world class activation programmes via collaborative cross functional and cross geography teamwork.
Some Of The Key Areas You Would Own Include
- Develop a robust zonal / global brand strategy and architecture including global guidelines, resources, tools and collateral for deployment through in-market teams.
- Ensure consistent appropriate deployment of the brand, visual, tone, and personality, across all relevant markets, communication channels (physical, written, collateral, digital and social) and stakeholders.
- Provide support, guidance and coaching to in-market teams to grow brands and market shares.
- Development and execution of compelling projects and initiatives as required.
- Drive robust NPD process and ensure pipeline development is aligned to Business strategy/ Global Brand priorities, reflects global trends and effectively capitalises on local market/Hub opportunities and insights.
- Identify and realise opportunities to achieve growth targets.
- Champion best practice development and sharing to embed best in class execution into business culture.
About You
- Tertiary degree in marketing, or related business degree.
- Minimum 8-10 years of regional Southeast Asia marketing experience in the FMCG industry.
- In market experience having lived and worked in at least two South east Asia markets.
- Global food, Consumer and Shopper or Customer Marketing experience will be a strong advantage.
- Proven experience in developing Brands, Portfolio and Categories and executing to world class standards.
- Strong cross country project management skills.
- Excellent influencing skills and able to work well with cross functional teams.
- Proven experience in developing brands, portfolio and category strategies and executing using new digital technologies across the marketing mix.
- Sound understanding of insight methodologies and digital marketing.
- Ability to deal and thrive around ambiguity.
- Strong stakeholder management skill to drive alignment.
Be Part of Dairy's Future
Great people continue to power this business forward. Our people thrive within a positive working environment, a collaborative and caring culture and leadership that continues to inspire.
We believe in you bringing your best and most authentic self to work and we want you to succeed in a way that allows you to win, in every aspect of your life. We strongly encourage applications from First Nations people, as well as individuals of diverse cultural and social backgrounds. Our team is dedicated to supporting your professional development and personal wellbeing.
We look forward to the possibility of you joining our inclusive team.
Let's make this your best move yet. Apply now!
Please note that applicants must have full working rights for Singapore to be considered.
