We are looking for a dynamic Regional Marketing Leader (APAC) to lead and scale our marketing efforts by making agentic and AI-driven marketing the operating model, not a bolt-on. As the Regional Marketing leader you will be responsible for driving brand-led demand generation, pipeline acceleration, and enterprise revenue growth across APAC — powered by AI agents that replace manual workflows at scale.
This role requires a strategic, hands-on marketing leader with deep experience in B2B SaaS, enterprise GTM, and Account-Based Marketing (ABM), and — critically — proven, hands-on experience designing, deploying, and scaling agentic marketing systems as the primary engine of demand generation and regional growth.
Key Responsibilities
Agentic & AI-Driven Marketing (Primary Mandate)
- Own the vision and roadmap for agentic marketing operations — architecting a system of AI agents that plan, execute, and optimize demand generation with minimal manual intervention
- Lead adoption of AI-first and agentic marketing approaches, including:
- AI-driven demand generation and personalization at scale
- Intelligent ABM workflows (intent-led targeting, dynamic content, autonomous nurture sequencing)
- Multi-agent systems that orchestrate campaigns, content, and outreach across channels for speed, precision, and ROI
- Reimagine and rebuild marketing operating processes by replacing manual workflows with autonomous AI agents wherever it drives better outcomes
- Define evaluation criteria and guardrails for agentic marketing systems (accuracy, brand safety, escalation to humans, ROI attribution)
- Partner closely with RevOps, Sales, and engineering/AI teams to ensure agent-generated insights and actions translate directly into revenue outcomes
Demand Generation, Pipeline & Revenue Growth
- Own and scale multi-channel demand generation programs (digital, ABM, events, lifecycle) — increasingly orchestrated by AI agents — to drive qualified pipeline and revenue across enterprise accounts
- Design marketing motions, powered by agentic workflows, that directly support large, multi-year deal closures, not just top-of-funnel lead volume
- Build predictable, scalable, agent-driven pipeline engines that work across APAC and global markets
ABM & Enterprise Marketing
- Own and scale enterprise ABM programs, augmented by agentic personalization, targeting $1B+ revenue organizations
- Drive deeply personalized engagement — at agent-enabled scale — across complex buying committees (CPO, CFO, CIO, Procurement, IT, Risk)
- Ensure ABM efforts are tightly aligned to account strategy, opportunity stages, and renewal cycles
Sales & Marketing Alignment
- Act as a true partner to enterprise sales leadership, owning:
- Sales enablement strategies, including AI-agent-assisted content generation
- Opportunity air-cover programs
- Content and campaigns, produced and optimized by agentic systems, designed to move stalled deals forward
- Align marketing KPIs tightly to revenue metrics (pipeline, win-rate, deal velocity) and to agentic system performance
Events, Field & Thought Leadership
- Lead high-impact field marketing programs, including executive roundtables, industry conferences, virtual events, and thought leadership on agentic AI in enterprise marketing and procurement
- Use events as pipeline accelerators and deal-influence levers, not just brand exercises
- Content, Digital & Growth Strategy
- Oversee enterprise-grade content, SEO, PPC, ABM ads, website optimization, and lifecycle programs, increasingly generated and optimized via AI agents
- Ensure all content reinforces the company's positioning as an AI-first, agentic procurement leader
- Drive experimentation and continuous optimization using data and agentic AI-driven insights
Partner & Alliance Marketing
- Collaborate with consulting firms, system integrators (SIs), and ecosystem partners to develop joint GTM and enterprise outreach programs, including co-developed agentic marketing use cases
- Leverage partners as trust-accelerators in competitive enterprise deals
Marketing Analytics & ROI
- Own marketing analytics, attribution, and ROI measurement, including ROI specific to agentic marketing systems
- Build dashboards and decision systems that clearly link marketing activity (including agent-driven actions) → pipeline → revenue
- Use AI and automation to improve forecasting accuracy and decision-making speed
Qualifications & Experience
- Must-Have
- 10+ years of B2B marketing experience, with at least 5+ years in senior/leadership roles
- Hands-on experience designing, deploying, and scaling agentic or AI-led marketing systems — such as AI-driven ABM/demand engines, autonomous nurture and personalization systems, or agent-orchestrated campaign execution
- Proven success marketing enterprise SaaS platforms (procurement, supply chain, spend management, or adjacent enterprise domains preferred)
- Strong experience working directly with enterprise sales teams on large, complex deals
- Hands-on expertise with:
- Demand generation & ABM
- Marketing automation (HubSpot, Marketo, etc.) and how agentic layers extend or replace themCRM (Salesforce)
- Analytics and attribution frameworks, including for agent-driven activity
- Strongly Preferred (Differentiators)
- Direct experience building agentic marketing systems using AI agent frameworks or platforms (e.g., agent orchestration tools, LLM-based workflow builders, autonomous campaign agents)
- Experience owning regional or global GTM (North America, EMEA, APAC) with agentic systems as a scaling lever
- Demonstrated ability to scale marketing from 1 → N regions primarily through agentic technology and systems, not just headcount
- Point of view on where human judgment must stay in the loop versus where full agent autonomy is appropriate in marketing execution
- Familiarity with AI governance, brand safety, and data privacy considerations relevant to autonomous marketing systems
Why Join Zycus
- Sell a Recognized Market Leader – Zycus is consistently recognized by Gartner, Forrester, and IDC, giving instant credibility with Fortune 1000 CIOs & CPOs.
- Win Big, Strategic Deals – Own multi‑million‑dollar, multi‑year enterprise deals competing against SAP Ariba, Coupa, and Ivalua.
- AI‑First GTM Opportunity – Build and scale next‑generation, agentic marketing systems in a company that genuinely invests in AI — not just talks about it.
- Global Impact from India – One of only three Indian‑born product companies positioned as a Gartner Magic Quadrant Leader, with global scale and Indian headquarters.
- True Industry Grand Slam:
- Gartner Magic Quadrant Leader
- Forrester Wave recognition
- IDC MarketScape positioning
- Gartner Customers Choice
