Regional Marketing Executive/Manager

The Marketing Executive is responsible for supporting the planning and execution of marketing and communications activities across Singapore and ASEAN markets. This role plays a key part in driving brand awareness, lead generation, customer engagement, and business growth through digital marketing, events, content development, CRM management, and sales support activities.

Key Responsibilities

Marketing Communications
. Develop and execute marketing campaigns aligned with business objectives.
. Create and manage marketing collateral, brochures, flyers and presentations.
. Support corporate communications and internal communications initiatives.
. Ensure brand consistency across all marketing materials and channels.

Digital Marketing
. Manage and update the company website, landing pages, and digital content.
. Plan and execute email marketing campaigns using CRM
. Manage social media platforms including LinkedIn and monitor engagement.
. Support SEO and digital marketing initiatives to improve online visibility and lead generation.
. Track and analyse campaign performance and provide recommendations for improvement.

CRM & Lead Management
. Manage customer databases and marketing contact lists.
. Generate marketing reports and campaign analytics.

Events & Exhibitions
. Coordinate and manage trade shows, seminars, webinars, customer events, and training sessions.
. Liaise with vendors, venues, suppliers, and internal stakeholders.
. Support event logistics, registration, promotional activities, and post-event reporting.

Regional Marketing Support
. Coordinate marketing activities across Singapore and ASEAN markets.
. Work closely with regional sales teams, distributors, and headquarters on marketing initiatives.
. Support localisation of global marketing campaigns and materials.
. Coordinate printing, and distribution of marketing materials where required.

Content Development
. Create engaging content for websites, social media, EDMs, customer references, and industry publications.

Administrative Support
. Manage marketing budgets, purchase requisitions, and vendor coordination.
. Support reporting, documentation, and other marketing-related administrative duties.

Requirements
. Experience in digital marketing, CRM Microsoft 365 systems, website management, Ibexa and event coordination.

. Proficiency in Adobe create cloud suite, Indesign, Adobe Illustrator, Adobe express, Video editor