Title: Regional Content Strategist, APAC (B2B2C Marketing)
Location: Singapore
About the Role:
Our Client is a global MNC in the medical device and pharmaceutical sector.
They are currently seeking a Regional Content Strategist to define, govern, and elevate our content approach across diverse APAC markets to deliver high‑quality, compliant, and locally relevant content within a B2B2C environment.
Key Responsibilities:
- Develop and maintain content strategies and frameworks aligned with brand and business objectives
- Define content pillars, messaging hierarchies, and audience segments
- Establish channel‑specific content approaches across owned, earned, and paid platforms
- Translate business priorities into clear content directions and creative briefs
- Guide regional/local teams and external agencies on content planning, prioritization, and focus
- Advise on platform‑appropriate formats, storytelling approaches, and engagement tactics
- Define content success metrics in partnership with analytics teams
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related discipline
- At least 5 to 8 years of experience in content strategy, brand strategy, or digital marketing
- Strong understanding of editorial frameworks, audience‑first storytelling, and multi‑channel content
- Prior experience working in Beauty, Luxury, Wellness, Skincare, Lifestyle or FMCG sectors would be highly advantageous
- Possess deep expertise in China's unique digital ecosystem (not limiting to Wechat, XiaoHongShu, Weibo, Baidu, Sogou etc) in order to guide and lead strategy, execution, and performance across all key platforms
- Excellent written, verbal communication, and presentation skills
- Ability to work in a regulated or matrix organization
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Singapore Employment Agency Personnel No.: R22105959
Singapore Employment Agency License No.: 16S8069
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