〔Job purpose〕
The Regional Marketing Manager is responsible for developing and executing marketing strategies and integrated campaigns that drive awareness, customer engagement, and clinical adoption of the company's precision oncology portfolio across key Asian markets.
Working closely with Product Management, regional Commercial teams, Medical Affairs, Corporate Communications, and other cross-functional stakeholders, this role translates product strategy, market insights, and customer needs into actionable marketing programs that support sustainable business growth.
〔Working relationship〕
Work collaboratively with internal and external stakeholders across the organization and regional markets.
Internal: Product management, Local commercial and sales teams, medical affairs, corporate digital marketing..etc
External: External partners and agencies, regional leadership
〔Key accountabilities〕
- Regional marketing strategy & Campaign development
- Commercial marketing, Customer insights analysis
- Campaign execution & Performance management
〔Requirements〕
Regional marketing strategy & Campaign development
- Develop regional marketing strategies and integrated campaigns aligned with portfolio priorities and business objectives.
- Translate product positioning and customer insights into customer segmentation, targeting, key messages, channel strategies, and market activation plans.
- Identify innovative approaches to increase awareness, engagement, and adoption of genomic and precision oncology testing.
Commercial marketing, Customer insights analysis
- Partner with commercial teams across Taiwan, Hong Kong, Thailand, and other priority markets to understand market needs and identify opportunities for growth.
- Develop scalable marketing programs, sales tools, customer engagement initiatives, and product launch activities that enable effective field execution.
- Adapt regional marketing strategies to local market dynamics while maintaining consistency in product positioning and core messaging.
- Identify customer needs, adoption barriers, competitive dynamics, and emerging market opportunities through market research and field insights.
- Collaborate with Product Management to refine product positioning, value propositions, and commercialization strategies.
Campaign execution & Performance management
- Lead cross-functional execution of marketing campaigns across appropriate channels, including digital marketing, customer engagement programs, conferences, and other promotional activities.
- Establish campaign objectives and KPIs and evaluate program effectiveness to continuously optimize marketing investment and activities.
- Coordinate with Corporate Communications and Digital Marketing to maximize campaign reach and ensure consistent brand communication. Experience supporting NGS-based assays.
- Exceptional communication, organization, and analytical skills.
〔Prefer experience 〕
- 3+ years of experience in marketing, commercial marketing, or product marketing, preferably within healthcare, diagnostics, pharmaceuticals, biotechnology, or life sciences.
- Demonstrated experience developing and executing marketing campaigns rather than solely coordinating marketing activities.
- Strong understanding of customer segmentation, positioning, campaign planning, channel strategy, and marketing performance measurement.
- Experience working with sales teams and/ or country stakeholders.
- Strong cross-functional leadership, project management, communication, and stakeholder management skills.
- Experience in oncology, precision medicine, molecular diagnostics, or NGS is advantageous but not mandatory.
