Regional Brand Manager, Southeast Asia
We are seeking an entrepreneurial and commercially driven Regional Brand Manager to lead the growth of an international premium lifestyle brand across Southeast Asia.
Acting as a Mini GM, you will own brand strategy, marketing, retail excellence, distributor management, and market expansion across Singapore, Malaysia, Thailand, Indonesia, Vietnam, and the Philippines.
Key Responsibilities
Brand & Business Leadership
- Drive brand growth, awareness, and market positioning across SEA.
- Translate global brand direction into locally relevant initiatives.
- Lead market expansion, store openings, and key partnerships.
Marketing & Retail
- Plan and execute integrated marketing campaigns across digital, retail, PR, CRM, events, and influencers.
- Drive consumer engagement, traffic, conversion, and customer experience.
- Ensure consistent brand execution across retail, e-commerce, and wholesale channels.
Distributor Management
- Partner with and influence distributors across SEA markets.
- Ensure alignment on brand standards, marketing plans, and visual merchandising.
Commercial Performance
- Manage budgets, track ROI, and monitor key business KPIs.
- Partner with retail and merchandising teams to identify growth opportunities and optimise performance.
Team & Stakeholder Management
- Build and lead the regional team as the business expands.
- Collaborate effectively with internal and external stakeholders across markets.
Requirements:
- 6-10 years experience in Brand Management, Marketing, Retail, or Commercial roles.
- Background in fashion, lifestyle, premium retail, outdoor, or consumer brands.
- Strong Southeast Asia market experience.
- Experience working with retail and/or distributor business models.
- Commercially minded, hands-on, and execution focused.
- Entrepreneurial mindset with the ability to build and scale brands.
- Strong branding, storytelling, and stakeholder management skills.
Why Join Us
This is a rare opportunity to build and grow an international premium brand across Southeast Asia, with the autonomy to shape strategy, build teams, and drive long-term business success.
