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Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

lMain work content

1. Customer management and list management to improve cross-sales efficiency

• Formulate annual customer management, list management and cross-sales strategies, and lead the team to plan and execute marketing activities to support operational goals.
• Establish a list usage process and management mechanism to ensure effective use by frontline business and cooperative units.
• Analyze performance indicators and guide the team to propose performance optimization plans.

2. Platform maintenance, optimization and cross-channel integration

• Supervise the continuous improvement of the stability of the online insurance platform, maintenance quality and user experience.
• Lead the integration of cross-channel (online insurance, multimedia, marketing) processes to improve customer journeys and conversion rates.
• Use data insights to lead the team to formulate member growth and sales improvement strategies.

3. Assist the team to introduce cross-department project management of AI and CRM tools

• Collaborate with IT, business and other related units to plan and promote AI Tools (AI Chatbot, AI Outbound Call , etc.) and CRM platform import.
• Establish a demand, risk, schedule and resource management mechanism to ensure that the system goes online on schedule.

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2.

• 99.9%
• NPS
• .

3 AI CRM

• AI CRM

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.