Resultsdriven Product Owner and Business Analyst with min 6 years of experience across MarTech, digital asset management DAM, marketing analytics, and data engineering.
Experienced in driving Agile product delivery, business analysis, stakeholder management, metadata governance, and workflow transformation initiatives for global marketing ecosystems.
Skilled in gathering and translating business requirements into functional specifications, user stories, acceptance criteria, workflow designs.
Possesses a basic toproficient understanding of marketing operations, content workflows, andcontent supply chain processes, including content creation, metadatamanagement, asset governance, publishing workflows, rights management, andcross-channel content distribution within enterprise MarTech ecosystems
