Company Description
GIGABYTE is a leading technology innovator known for its expertise in hardware and patented advancements that empower individuals and businesses to achieve their full potential. With a rich history of excellence in research and development, GIGABYTE offers high-performance PC products, peripherals, and flexible enterprise solutions, including HPC servers, data center technologies, and AI systems. The company is dedicated to driving technological progress, enhancing user experiences, and helping organizations succeed with reliable and secure solutions. Guided by a commitment to sustainability, GIGABYTE aligns its innovations with the future of computing and environmental responsibility.
Role Description
This is a full-time on-site role for a Product Marketing Specialist at our Taipei City location. The Product Marketing Specialist will be responsible for conducting market research, defining go-to-market strategies, and collaborating with sales and product management teams to drive product growth. The role involves analyzing market trends, creating marketing plans, coordinating product launches, managing promotional campaigns, and developing communication strategies that effectively convey product value propositions.
Qualifications
- Proficiency in Market Research to analyze industry trends and customer needs.
- Strong Communication skills for crafting clear marketing messages and collaborating across teams.
- Experience in developing and executing Go-to-Market Strategies and launching products effectively.
- Knowledge of Sales processes to align marketing efforts with business objectives.
- Product Management experience to oversee product lifecycle and ensure market alignment.
- Ability to work collaboratively in an on-site, fast-paced environment.
- Relevant experience or education in marketing, business, or a related field; technology industry background is a plus.
