Collaborate with Product Managers to define product positioning, messaging, and value proposition for new product launches.
Support Regional Business Units (RBUs) by developing effective sales enablement tools and product showcase materials for marketing events.
Plan and execute go-to-market (GTM) strategies to drive lead generation and business opportunities.
Develop, manage, and optimize marketing campaigns across digital, social, and partner co-marketing channels, aligned with sales-driven objectives.
Conduct market research and customer insights analysis to support marketing strategy and product planning.
Requirements:
Strong experience in product marketing, including product positioning, value proposition development, go-to-market planning, and product or solution launch.
Experience in Edge AI, industrial automation, robotics, energy, or related industries is highly preferred.
Proven experience in planning and executing demand generation programs, with the ability to drive marketing initiatives that generate qualified leads and pipeline growth.
Solid understanding of digital marketing operations and B2B marketing campaign execution.
Creative, proactive, and results-driven mindset with strong communication skills.
Excellent written and verbal communication skills in English.
