Job Description
Scope:
This role serves as the Taiwan portfolio owner for CooperVision's core product categories, with end-to-end accountability across portfolio strategy, new product launches, demand planning, and commercial performance. The Product Marketing Manager operates at the intersection of Marketing, Sales, Supply Chain, Finance, and APAC regional teams, and is responsible for translating market insights into actionable portfolio strategies and demand plans. Within the S&OP / IBP framework, this role represents the commercial and market perspective, influencing demand assumptions, launch phasing, and supply readiness to ensure alignment between market opportunities and operational capabilities. This role is expected to drive business impact through effective portfolio management, including revenue growth, market share expansion, forecast accuracy, and inventory health. While the role does not have direct line management responsibility, it requires strong cross-functional leadership to influence stakeholders and drive execution across a matrix organization.
Job Summary:
The Product Marketing Manager (PMM) is responsible for developing and driving the portfolio strategy to ensure the competitiveness and sustainable growth of CooperVision's core portfolio in Taiwan. This role is accountable for end-to-end portfolio planning, new product launches, and demand forecasting, with strong emphasis on S&OP / IBP alignment and supply chain readiness to support commercial performance. Acting as a key interface between the Taiwan commercial team and APAC regional stakeholders, this role ensures alignment across portfolio planning, demand forecasting, and supply readiness for both revenue-generating and trial products, in order to support sustainable category growth and commercial excellence.
Responsibilities
Essential Functions & Accountabilities:
- Drive Portfolio Competitiveness and New Product Introduction in Alignment with LRSP
- Lead end-to-end new product introduction (NPI) planning and execution, including pre-launch planning, positioning, pricing, and go-to-market strategy.
- Define the portfolio strategy and long-term growth roadmap for the Taiwan contact lens business in alignment with APAC priorities.
- Ensure alignment on new product launch business cases, volume assumptions, and launch phasing.
- Provide strategic market insights from Taiwan to APAC on category trends and early-stage launch opportunities, in order to proactively shape portfolio planning discussions 8–10 months ahead of each launch.
- Ensure all launch plans are supported by regulatory, supply chain, and operational readiness.
- Lead Demand Planning, S&OP / IBP, and Supply Chain Alignment
- Own demand planning and forecast accuracy for the assigned portfolio, including demand assumptions for both launch and post-launch phases.
- Lead demand discussions within the S&OP / IBP process by representing Marketing's commercial perspective and market intelligence.
- Develop initial launch forecasts based on market sizing, pipeline assumptions, and customer readiness.
- Continuously refine post-launch demand forecasts based on sell-out data, inventory levels, channel dynamics, and market feedback.
- Proactively identify demand–supply gaps, assess risks, and recommend mitigation actions in collaboration with Supply Chain and Finance.
- Support capacity planning and inventory optimization to balance service levels and working capital.
- Manage Post-Launch Performance and Business Reviews
- Monitor market performance closely, including sell-in, sell-out, inventory health, and market share.
- Analyze variances against forecasts and targets, identify root causes, and translate insights into corrective action plans in alignment with the broader commercial team.
- Lead regular business and demand review meetings with Sales, Supply Chain, and APAC stakeholders.
- Drive Category Initiatives and In-Store Merchandising to Support Sustainable Share Growth
- Ensure timely and accurate market share reporting for the commercial leadership team to support decision-making and next steps.
- Partner with the PA Manager and Digital Marketing Manager to develop ECP- and consumer-targeted marketing campaigns that support product launches and long-term segment growth (e.g., DD Sph., DD Toric, DD MF, and FRP).
- Partner with the PA Manager to develop and deliver education programs, product FAB materials, and toolkits for professional training.
- Lead the development and approval process of commercial POSM to ensure timely sign-off by the relevant authority and on-time launch readiness.
- Demonstrate Cross-Functional Leadership and Commercial Ownership
- Work closely with the commercial leadership team to ensure strong execution of portfolio and launch strategies.
- Partner with the Customer Marketing Manager on channel activation, promotions, and sell-out optimization.
- Collaborate with Finance and Supply Chain on S&OP planning, demand phasing, and ROI tracking.
- Own key commercial KPIs, including product revenue, year-over-year growth, market share, SKU forecast accuracy, and overall trade inventory health.
- Drive a disciplined and results-oriented approach across all marketing initiatives.
Travel:
No regular travel required but must be able to travel on an ad-hoc basis.
Work Environment:
- Normal office setting with desk/chair and PC.
- On-site based set-up with work from home flexibility by request and approval
Qualifications
QUALIFICATIONS
Knowledge, Skills and Abilities:
- Strong leadership and ownership, with the ability to proactively drive portfolio performance and category growth.
- Highly self-motivated, with a strong drive for results and continuous improvement.
- Strategic and commercially driven mindset, with the ability to engage cross-functional stakeholders toward a shared organizational vision.
- Strong demand planning capability and forecast ownership.
- Strong capability to lead S&OP / IBP processes and discussions.
- Excellent regional communication skills, with the ability to translate regional initiatives into effective local execution.
- High accountability with strong execution excellence.
- Strong strategic thinking, analytical skills, and stakeholder management capabilities.
- Fluent in both English and Mandarin.
Experience:
- 7–10 years of experience in product management across the full product life cycle, preferably in contact lenses, medical devices, healthcare, or FMCG.
- Proven experience leading new product launches and managing demand forecasting within an S&OP / IBP framework.
- Demonstrated experience working in a multinational, matrixed organization.
Education:
Bachelor's degree in marketing, Business, Life Sciences, or a related field; MBA preferred
About Us
CooperVision is a global leader in the contact lens industry, dedicated to helping improve the way people see every day. Achieving that goal takes the collaboration of team members with wide-ranging skills; from scientists and researchers, to manufacturing and operations experts, to sales and marketing professionals.
At CooperVision, our effort to improve lives begins with our employees. We are committed to developing people as a key global differentiator and our most important asset. We empower employees to succeed, rewarding great thinking and hard work with competitive pay, comprehensive benefits, and with a special focus on wellness. Our commitment to our core values and an employee-centric culture fuel a deeply engaged, high performing organization.
CooperVision employees pride themselves on being proactive, innovative, flexible and friendly. That's a strong reflection of our corporate culture—and part of the reason CooperVision may be a great workplace for you.
