We are looking for a highly motivated Product Marketing Manager to lead product go-to-market strategies, product commercialization, and growth initiatives for Acer Fashion's lifestyle product portfolio.
This role will work closely with cross-functional teams to bring products to market, develop compelling product stories, drive customer acquisition, and accelerate business growth through data-driven marketing strategies.
Key Responsibilities
- Develop and execute go-to-market (GTM) strategies for new product launches and product growth initiatives.
- Define product positioning, value propositions, and key messaging to effectively communicate product benefits to target audiences.
- Lead product commercialization efforts and ensure successful market introduction and adoption.
- Plan and execute product content strategies across websites, product pages, SEO content, blogs, EDMs, and other digital channels.
- Collaborate with internal teams and external partners to deliver integrated marketing campaigns and growth programs.
- Analyze market trends, competitor activities, customer insights, and campaign performance to identify business opportunities.
- Establish and monitor product marketing KPIs, continuously optimizing marketing effectiveness and business outcomes.
- Support strategic marketing initiatives, exhibitions, partnership programs, crowdfunding campaigns, and special projects.
- Leverage AI tools to enhance market research, content creation, productivity, and decision-making processes.
Required Qualifications
- Bachelor's degree or above in Marketing, Business Administration, Communications, Design, or related fields.
- 5+ years of experience in Product Marketing, Growth Marketing, Content Marketing, or related functions.
- Proven experience in product launches, go-to-market planning, or product commercialization.
- Strong product positioning and storytelling capabilities with the ability to translate product features into compelling customer value.
- Experience managing website content, product pages, SEO initiatives, blogs, and digital content programs.
- Strong business acumen and analytical thinking with a growth-oriented mindset.
- Demonstrated project ownership and ability to drive cross-functional initiatives independently.
- Excellent project management and prioritization skills.
- Data-driven with experience defining KPIs and optimizing marketing performance through analysis.
- Strong presentation and communication skills in both Chinese and English.
- Familiarity with AI tools and their application in marketing, research, and content development.
Preferred Qualifications
- Experience driving successful product launches, commercialization, or product growth programs.
- Experience in product lifecycle management or portfolio management.
- Background in content marketing, SEO, integrated marketing campaigns, or digital marketing.
- Experience with consumer electronics, lifestyle products, travel products, wearables, or consumer brands.
- Familiarity with Figma, Adobe Creative Suite, or other creative collaboration tools.
- Experience supporting international product launches, global marketing initiatives, or crowdfunding projects.
