Product Marketing Director, PC

Description

Synaptics is leading the charge in AI at the Edge, bringing AI closer to end users and transforming how we engage with intelligent connected devices, whether at home, at work, or on the move. As the go-to partner for the world's most forward-thinking product innovators, Synaptics powers the future with its cutting-edge Synaptics Astra™ AI-Native embedded compute, Veros™ wireless connectivity, and multimodal sensing solutions.

We're making the digital experience smarter, faster, more intuitive, secure, and seamless. From touch, display, and biometrics to AI-driven wireless connectivity, video, vision, audio, speech, and security processing, Synaptics is the force behind the next generation of technology enhancing how we live, work, and play.

Overview

Synaptics is looking for a Product Marketing Director, PC to join our dynamic and growing organization. The primary focus will be to drive product definition, strategy and business development. As a key member of PC business unit, you will be responsible for the fingerprint product line P&L, roadmap, and innovations. You will partner closely with engineering team, to define new products, and you will partner with global sales team to promote and drive design wins. This position reports to the Sr. Director, Product Marketing.

Responsibilities & Competencies

Job Duties

• Define new differentiating products for the fingerprint market and create the go-to-market strategy
• Conduct competitive research to better understand our market segments and implement strategies effectively communicate the unique benefits of Synaptics fingerprint solutions
• Solicits, comprehends, tracks, manages and communicates OEMs program and schedule requirements and ensures synchronization/alignment with ODM and U.S.-based OEM HQs
• Analyze the existing product portfolio and bring up future products for the customers under management to plan for the next generation products
• Manage the P&L, revenue growth, budgeting, and financial performance working with our Finance team
• Enable the sales team by providing them with the necessary tools, training, and support to effectively communicate product value and drive sales success
• Partner with a diverse team of engineers, product managers, sales, and operations professionals to support seamless product development, launch, post-launch support, and product cost optimization
• Identify and foster strategic partnerships and alliances that enhance the reach and impact of the business
  
  

Competencies

• Deep knowledge of semiconductor marketing principles, product management with a demonstrated track record of success and performance
• Excellent interpersonal, written, and verbal communication skills. You're a clear, concise and compelling storyteller across written, verbal and visual formats
• Analytical mindset with strong business acumen and effectively use qualitative and quantitative data to make clear decisions that move the business forward
• Strong organizational skills with ability to effectively prioritize
• Results-oriented mindset with a focus on business plan execution
• Able to motivate by example and hold fellow team members & co-workers accountable
• Establishes clear expectations and brings multiple parties together to drive key initiatives
• High integrity, reliable, very responsive, has an inherent sense of urgency and accountability
• Experienced at working effectively across multiple levels of an organization and building successful cross functional partnerships
• Strong organizational skills with ability to effectively plan and prioritize multiple competing priorities, with very strong attention to detail, able to transition easily between the strategic and the detailed
• Able to solve problems that are not clearly defined and require in depth understanding of technology and organizational objectives
• Ability to overcome obstacles and motivated by the challenge of fast shifting market dynamics
  
  

Qualifications (Requirements)

• Bachelor's degree (or Masters) in Electrical Engineering, Mechanical Engineering, Computer Science, or related field, or equivalent; MBA is a plus
• 15+ years with ASIC design house or PC OEM with a combination of product marketing
• Strong technical knowledge on capacitive force sensing is a plus
• Demonstrated experience in business growth, influencing teams, and inspiring innovation
• Strategic thinker with the ability to analyze market trends, identify opportunities, and develop plans that are executable
• Demonstrated success working cross-functionally with product, sales, PR and multiple functions within marketing
• Exposure to working in a global environment managing product marketing activities with internal teams and markets in all regions especially the Asia Pacific region
• Proven marketing expertise with experience defining and successfully launching innovative products
• Up to 20% travel, both domestic and international
  
  

Belief in Diversity

Synaptics is an Equal Opportunity Employer committed to workforce diversity. Qualified applicants will receive consideration without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information.