Location 工作地點: Taiwan (Remote/On-site)
Based on the provided source, here is the revised bilingual job description for a Product Manager position at Gene Solutions Taiwan, specifically focused on the Oncology product line and excluding leadership/people management responsibilities.
About Us / 關於我們
Gene Solutions is a pioneering genetic testing company in Asia dedicated to next-generation genetic testing. Our Clinical Oncology division includes multi-cancer early detection (MCED), comprehensive genomic profiling (CGP) for precision therapy, and minimal residual disease (MRD) tracking using ctDNA technology.
Gene Solutions 是亞洲領先的基因檢測公司,致力於開發次世代基因檢測。我們的臨床腫瘤 (Clinical Oncology) 部門提供包括多癌早期檢測 (MCED)、用於精準治療選擇的全面癌症基因體定序 (CGP),以及利用 ctDNA 技術的微量殘留病灶 (MRD) 追蹤檢測。
Key Responsibilities / 主要職責
1. Oncology Product Strategy / 腫瘤產品策略規劃
- Develop and drive the growth roadmap specifically for Oncology products (MCED, OncoDx, MRD). 制定腫瘤產品線(MCED、OncoDx、MRD)的市場策略與成長路線圖。
- Oversee the full product lifecycle including launch, expansion, and differentiation strategy. 針對腫瘤產品生命週期設計短中長期規劃(上市策略、擴品策略、差異化策略)
2. Cross-Functional Collaboration / 跨部門策略協作
- Partner with medical, regulatory, sales, and operations teams to ensure unified execution of oncology product strategies. 與醫學、法規、銷售及營運團隊密切協作,確保腫瘤產品策略的一致性與執行。
- Provide strategic insights and performance reports for the oncology portfolio to management. 於管理會議中報告腫瘤產品線的策略建議與執行成效。
3. Market Intelligence & Competitive Strategy / 市場洞察與競爭策略
- Lead market intelligence and competitive analysis for the oncology sector to inform resource allocation. 主導腫瘤市場洞察分析,協助制定市場進攻策略與資源分配。
- Develop TAM/SAM/SOM assessments and risk mitigation plans for oncology products. 建立腫瘤產品之 TAM/SAM/SOM、成長機會分析與風險評估。
4. Positioning & Value Proposition / 產品定位與價值主張
- Define clear branding and value architecture for the clinical oncology portfolio (MCED, OncoDx, MRD). 建立腫瘤產品組合(MCED、OncoDx、MRD)清晰的品牌主軸與價值架構。
- Craft differentiated positioning and messaging for individual oncology tests. 開發各項腫瘤檢測的產品定位與差異化訊息。
5. Integrated Marketing Strategy / 整合行銷策略
- Build multi-channel marketing frameworks across digital platforms, medical congresses, and KOL engagement. 制定腫瘤產品線的整合行銷策略,包含數位工具、KOL 合作、醫學會議及教育平台。
- Oversee the direction and execution of high-impact oncology campaigns and symposiums. 監督腫瘤相關大型活動(如 Launching Event、醫學 symposium)之方向與內容。
6. Budgeting & ROI Management / 資源規劃與預算管理
- Manage the annual budget for the oncology product line to maximize business impact. 負責腫瘤產品線年度預算編列與分配,確保達成成長目標。
- Evaluate ROI across oncology marketing activities and drive data-driven optimizations. 評估腫瘤產品各項活動的 ROI,以數據驅動優化。
7. Business Planning & Hospital Listing / 商業規劃與醫院進院支援
- Support expansion strategies including LDT/HP-LDT pathways and hospital listings for oncology tests. 協助制定市場拓展策略,包括腫瘤檢測之 LDT/HP-LDT 路徑與醫院進院 (listing) 規劃
Qualifications 任職資格
- Education: Bachelor's degree or above in Life Sciences, Medicine, Marketing, or Business. 學歷: 大學以上學歷,生命科學、醫藥、行銷或商業相關科系。
- Experience: 5+ years of experience managing hospital accounts in healthcare or pharmaceutical sales. 經驗: 5 年以上與醫院客戶合作的銷售或客戶管理經驗。
- Market Knowledge: Familiarity with Taiwan's healthcare system and hospital procurement processes. 市場知識: 熟悉台灣醫療市場與採購流程。
- Skills: Ability to work independently and effectively across cross-functional teams. 技能: 能獨立作業,並能與跨部門團隊有效協作。
- Languages: Fluent in Mandarin and English (spoken and written). 語言: 中英文流利,能應對國內外業務溝通需求。
Nice to Have / 加分項目
- Experience promoting molecular diagnostics, oncology tests, or NGS-based products. 有推廣分子診斷、腫瘤檢測或 NGS 產品的經驗。
- Involvement in market entry or product launch initiatives for oncology services. 曾參與腫瘤相關新產品進入市場的銷售策略或專案管理。
