Product Manager Oncology

At Astellas, we believe that nurturing exceptional relationships with our employees delivers exceptional business results.

Everyone at Astellas has a responsibility for creating a brighter future for patients around the world. From the first moment, Astellas will inspire you to put this ethos into practice – with a positive, agile company culture and with well-defined ethical principles, values and systems.

Everything we do is led by our company values of integrity, being patient centric, taking ownership, delivering results and communicating openly. These values are essential to Astellas relationship with its employees and now is an exciting time to join us as we continue to evolve as a cutting-edge, value-driven life sciences innovator.

Purpose of position

藉由產品的科學性的溝通及市場行銷彰顯安斯泰來的組織願景 - 將創新科學轉化為患者的價值.

針對組織專注的疾病領域,藉由了解病患治療過程中的臨床未滿足點制定明確的策略及執行方案。並與重要關鍵外 部客戶建立夥伴關係。

完成具有可行性的產品行銷計畫並付諸實施。產品行銷計畫的執行應極大化產品市場佔有率、中長期持續增長及產 品利潤.

Bring Astellas mission, Turning innovative science into value for patients, into a strong, science-based brand approach and market promotion.

Identify patient pain points and build partnerships with key stakeholders in focused disease areas, while delivering a solid strategy and execution plan to optimize the patient treatment journey.

Develop, implement, and take accountability for brand marketing plans that optimize profitability, market share, and revenue growth in both the short and long term.

Responsibilities and Accountabilities

Brand Strategy Development, Planning & Implementation

• Lead cross-functional brand team to deliver a high-quality integrated brand plan through deep market insights and a broad market overview.
• Implement and execute marketing plans that overcome business obstacles, drive market share, and achieve sales targets.

Promotion of market strategy and cooperation

• Transform marketing objectives/strategies and execution plans at the national level, and enhance sales team capability to meet market needs and internal criteria.
• Work in close conjunction with the Omnichannel Strategy Lead to ensure alignment on strategy and implementation across multiple channels.

Development and management of key customers (KOLs)

• Identify region-based KOLs and speaker lists from the pre-launch phase through to the launch phase. Share KOL insights with internal cross-functional teams regularly.
• Work cross-functionally to create alignment across various internal and external stakeholders to meet overall brand goals.

Activities and resource management

• Optimize resource allocation and appropriate activity types and frequency to achieve sales goals.
• Ensure A&P budget spending accuracy by tracking and managing detailed budgets for responsible tactics.

Required Qualifications

• Minimum of 6 years of experience in pharmaceutical sales or marketing.
• Prior experience in oncology is highly preferred.
• Bachelor's degree or above, preferably in Medicine, Pharmacy, or related fields.
• Strong understanding of product management and pharmaceutical commercial operations.
• Excellent analytical, problem-solving, communication, interpersonal, and presentation skills.
• Proficient in Microsoft Office applications.
• Demonstrates key attributes such as results orientation, sense of urgency, enterprise mindset, proactiveness, collaboration, and integrity.

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