The role requires managing all the product launches related aspects along with potentially new projects. Require excellent execution & communication skills internally and externally and multi-tasking skills to align with total company growth objectives and strategic roadmap.
How You Will Create a Beautiful Impact
- Initiate new launches/ re-launches via strategic planning and quality executions to meet the launch and corporate objectives.
- Maintain growth in iconic products and animate core collection
- Integrate 360° launch plan and review marketing campaign to build luxury client and prospects brand experiences.
- Responsible for extending product concept and positioning locally and adapt the communication materials (develop Chinese naming, taglines, brochure insert, etc.).
- Ensure high quality of execution (communications, events, podiums) and meet the deadlines.
- Monitor the launch performance and conduct post-campaign analysis to evaluate effectiveness of new launches / marketing programs and thus improve future planning.
- Mobilize and collaborate with other departments (sales, logistic, education, etc.) and partner agencies to build broader business strategy.
- Cooperate with potential business partners in bank, media or luxury industry to develop strategic collaboration or annual program for recruiting high potential prospects.
- Collect and analyze consumer and market insights and competition strategies to make recommendations to management.
What you need to have to be our next audacious and creative talent
- Bachelor degree or above degree in Business, Marketing or related discipline
- Minimum 5 years marketing experience in Skincare/ Beauty/ FMCG/ luxury industry. Retail-oriented, customer-focus.
- Strong marketing knowledge and experiences, in marketing planning, in communication, product concept, as well as marketing activities execution.
- Demonstrate strong entrepreneurship and full of creativity
- Result-oriented, strategic thinking, proactive, self-motivated with broad business perspectives and strong management skills
- Numerically intelligent with excellent communication, presentation, and interpersonal skills
- High proficiency in both spoken and written English and Chinese
