Product/Market Intelligence
- Consolidate, analyze, and communicate market needs and trends in close collaboration with the commercial team.
- Consolidate, analyze, and communicate information about the competition in close collaboration with the commercial team.
- Analyze and communicate the market positioning of their product range (market share, market and competitor segmentation).
Range Evolution
- Define the product strategy based on market needs, competitive offerings, and new technologies with the goal of achieving ALES's long-term strategic objectives in close collaboration with the CTO and R&D.
- Maintain and/or evolve a product range to develop results (revenue, market share, margin, customer satisfaction, etc.) and monitor the results obtained.
- Define and communicate the expected commercial positioning for their product range (market price, cost price, delivery time) and provide the expected cost price to internal stakeholders (Design Office, supply chain).
- Capitalize on issues encountered by customers with their product range (customer complaints, starter experience feedback, technical support requests, etc.).
Communication and Promotion
- In collaboration with the Commercial Manager, design and implement the promotion of the product(s) in the markets.
- Develop and update sales support tools (technical proposals, presentations, brochures, catalog, etc.) and sales arguments for the sales team.
- Keep up-to-date and analyze the commercial and technical results obtained and implement appropriate corrective actions.
- Analyze sales forecasts and recommend stock anticipations.
- Train and guide sales teams in the field on the technical specifics of products and their differentiating positioning.
Sales Force Support
- Keep a history of existing equipment up-to-date by maintaining an exhaustive list of the installed base and its specificities, including information such as the manufacturing date, user data, and interventions/modifications carried out on the said product and on other similar products (Product Sheet).
- Ensure that all documents related to their product range are properly created and up-to-date ( brochures, Trademarks, etc.).
Products Evolution
- Sponsor product development projects by relying on competent internal and external teams.
- Contribute their knowledge of technological and industrial constraints and competitive intelligence.
Range Cohesion and Competitiveness
- In line with their knowledge, challenge the choices of technical teams and monitor cost objectives for their product range(s).
Quality / Safety
- Actively participate in internal and external audits.
- Contribute to updating IMS processes and implement them to ensure the quality of manufactured products and the safety of employees.
To support the unexpected assignment by the manager.
Requirements
- Degree in Engineering.
- Product/Equipment Knowledge: Knowledge of key components, industrial culture, and techniques related to needs analysis, specifications, and negotiation.
- Sales and Marketing Processes: Expertise in international commerce techniques and marketing.
- Regulations: Knowledge of international regulations, especially in business and commercial law.
- Project Management: Knowledge of internal processes and project management.
- Communication: Ability to design and deliver convincing presentations.
- Language: Fluency in English is required.
- IEC Certification System for Explosive Atmospheres training qualified and certificated are plus
