Job Summary
You will develop and execute multi-platform digital marketing campaigns to drive user engagement and growth. Collaborate with creative teams and partners to optimise campaign performance and deliver measurable business results.
Key Responsibilities:
- Develop and execute digital marketing campaigns across multiple platforms including:
- Paid Social: Facebook, Instagram, TikTok
- Search Engine Marketing (SEM): Google Ads, YouTube Ads
- App Marketing: Apple App Store & Google Play Store campaigns
- Content Marketing: Social media content, ad copywriting, email marketing (Mailchimp)
- Display Advertising: Banner ads, video ads
- Manage and optimise paid advertising campaigns across multiple platforms to achieve
- maximum ROI and performance.
- Prepare ad copy, captions, headlines, call to actions, EDM content, and marketing text
- for digital campaigns.
- Work closely with designers to create advertising creatives, graphics, banners, and
- videos for marketing campaigns.
- Track, analyse, and report campaign performance using key metrics such as website
- traffic, conversions, cost per acquisition, app installs, and engagement.
- Conduct A/B testing and continuously optimise campaigns to improve advertising
- performance and marketing results.
- Look for collaboration opportunities with brands, influencers, KOLs, affiliates, and
- business partners.
- Utilise analytics tools such as Google Analytics, Meta Business Suite, TikTok Ads
- Manager, and Google Data Studio to monitor campaign performance and customer
- behaviour.
- Generate regular reports and provide data driven recommendations for campaign
- improvements.
- Collaborate effectively with the Marketing and Creative team to brainstorm, plan, and
- execute marketing campaigns.
- Ensure smooth workflow and timely delivery of marketing campaigns and promotional
- activities.
- Occasionally assist in simple photo taking, content shooting, or vehicle photography for
- marketing purposes.
- Assist in other marketing related tasks and activities when required.
Data Analysis & Insights:
- Utilise data analytics tools (Google Analytics, Google Data Studio, Meta Business Suite, TikTok Ads Manager, etc.) to track campaign performance, identify trends, and gain valuable insights into customer behaviour.
- Analyse website traffic data, ad performance, and campaign results to identify areas for improvement in conversion rate optimisation (CRO) and marketing effectiveness.
- Generate regular reports on campaign performance and provide data driven recommendations for future campaigns.
- Use Microsoft Excel and Google Sheets for reporting, campaign tracking, and data analysis.
Team Collaboration & Campaign Execution:
- Collaborate effectively with other members of the Marketing team to brainstorm, plan, and execute integrated marketing campaigns.
- Contribute to the development of ad creatives, campaign concepts, marketing materials, and advertising copy.
- Work closely with designers to create graphics, banners, videos, and other marketing materials for campaigns.
- Look for collaboration opportunities with brands, influencers, KOLs, affiliates, and business partners.
- Ensure smooth workflow and timely delivery of marketing campaigns.
- Occasionally assist in simple photo taking, content shooting, or vehicle photography for marketing purposes.
Stay Updated:
- Stay abreast of the latest trends and best practices in digital marketing and performance advertising.
- Continuously explore new technologies, tools, and platforms to improve marketing effectiveness and campaign performance.
Job requirements and skills
- Diploma in Mass Communication, Marketing, or a similar field.
- Pays attention to details and possess good time management skills to handle multiple campaigns simultaneously and ensure timeline is met.
- Able to work independently and in a team, on weekends and public holidays to support and ensure all marketing campaigns are rolled out.
- Excellent communication, interpersonal and analytical skills.
- Able to multi-task and adapt to a diverse and fast-paced environment.
- Experience in Digital Marketing will be advantageous.
- Class 3 licence holder preferred.
- General knowledge and interest in the car-sharing/automotive industry is important.
- Willingness to learn, enthusiasm and personal motivation is paramount.
