PERFORMANCE MARKETING SPECIALIST (AMAZON & QUICK COMMERCE)

JOB DESCRIPTION – PERFORMANCE MARKETING SPECIALIST (AMAZON & QUICK COMMERCE)

Company: Healthy Master Pvt. Ltd.

Industry: FMCG – Food & Healthy Snacks

Department: Digital Marketing / E-commerce

Job Type: Full-Time

Experience: 2–4 Years

Salary: 8–10 LPA (depending on experience and expertise)

ABOUT HEALTHY MASTER

Healthy Master is a growing FMCG brand specialising in healthy snacks, dry fruits, millet-based products and nutritious food options. We are looking for a data-driven Performance Marketing Specialist to manage and scale paid advertising campaigns across Amazon and Quick Commerce platforms.

The ideal candidate should have hands-on experience in marketplace advertising, campaign optimisation, budget management and driving profitable sales.

KEY RESPONSIBILITIES

1. Amazon Advertising Management
2. • Plan, execute and optimise Amazon Ads campaigns.
3. • Manage Sponsored Products, Sponsored Brands and Sponsored Display campaigns.
4. • Conduct keyword research and competitor analysis.
5. • Optimise bids, budgets, placements and targeting.
6. • Monitor ACoS, ROAS, TACoS, CTR, CPC and conversion rates.
7. • Improve product visibility, organic rankings and advertising efficiency.
8. • Analyse search term reports and optimise negative keywords.
9. • Coordinate with the catalogue team to improve product listings and conversions.
10. Quick Commerce Advertising
11. • Manage and optimise advertising campaigns across platforms such as Blinkit, Zepto, Swiggy Instamart and other quick-commerce marketplaces.
12. • Plan sponsored product, banner and visibility campaigns wherever available.
13. • Manage advertising budgets and platform-wise campaign performance.
14. • Analyse impressions, clicks, conversions, sales and ROAS.
15. • Identify high-performing SKUs and improve their visibility.
16. • Coordinate with platform account managers for promotional campaigns and brand visibility.
17. • Track stock availability and product-level performance to avoid inefficient ad spending.
18. Performance Marketing & Growth
19. • Develop platform-wise advertising strategies to achieve sales and revenue targets.
20. • Allocate budgets based on platform performance and business priorities.
21. • Identify opportunities to scale high-performing products and campaigns.
22. • Conduct A/B testing of campaign structures, keywords and creatives wherever supported.
23. • Monitor competitor advertising strategies and market trends.
24. • Focus on profitable customer acquisition and revenue growth.
25. Data Analysis & Reporting
26. • Prepare daily, weekly and monthly performance reports.
27. • Track advertising spend, attributed sales, ROAS, ACoS and TACoS.
28. • Analyse product-wise, category-wise and platform-wise profitability.
29. • Monitor sales trends and advertising contribution.
30. • Identify underperforming campaigns and implement corrective actions.
31. • Present campaign performance and growth opportunities to management.
32. Coordination & Business Operations
33. • Work closely with the e-commerce, catalogue, design and sales teams.
34. • Coordinate with Amazon and quick-commerce platform representatives.
35. • Ensure advertised products have sufficient inventory.
36. • Coordinate promotional pricing, offers and campaign calendars.
37. • Ensure product listings, images and content are optimised for conversions.

REQUIRED SKILLS & QUALIFICATIONS

• 2–4 years of experience in performance marketing or marketplace advertising.

• Hands-on experience with Amazon Seller Central and Amazon Ads Console.

• Experience managing advertising on Blinkit, Zepto and Swiggy Instamart is highly preferred.

• Strong understanding of Sponsored Products, Sponsored Brands and Sponsored Display.

• Knowledge of ACoS, ROAS, TACoS, CPC, CTR and conversion rate optimisation.

• Advanced Excel and Google Sheets skills.

• Ability to analyse campaign data and make data-driven decisions.

• Experience in FMCG, food, grocery or D2C brands is preferred.

• Strong communication, analytical and problem-solving skills.

KEY PERFORMANCE INDICATORS (KPIs)

• Growth in platform-wise advertising-attributed sales.

• Achievement of ROAS and ACoS targets.

• Improvement in TACoS and advertising efficiency.

• Growth in product visibility and conversion rates.

• Efficient utilisation of advertising budgets.

• Increase in product-wise and platform-wise revenue.

• Improvement in overall advertising contribution to profitability.

WHAT WE OFFER

• Opportunity to scale a growing FMCG brand across leading marketplaces.

• Ownership of Amazon and Quick Commerce advertising.

• Opportunity to work with multiple high-growth sales channels.

• Performance-driven and collaborative working environment.

SALARY: 8–10 LPA (depending on experience and practical expertise).