Performance Marketing Lead

Performance Marketing Lead || Cura Care
Location: HSR Layout, Bangalore (work from office)
Experience: 2-4 years
Type: Full-time
About us
Cura Care is a VC-funded startup building at-home skin care services. Think expert-led care
that comes to your home instead of you going to a clinic or salon. We are early, growing, and
obsessive about customer experience.
The role
You will build Cura Care's marketing function from the ground up, and lead performance
marketing across channels: Meta, Google, influencers/affiliates, and the retention loops
(WhatsApp/CRM) that make services businesses work. You start hands-on; as we scale, you
hire and shape the team under you.
We deliberately call this performance marketing, not growth. The job is to acquire
customers profitably and prove it with numbers.
What you'll do
Own Meta and Google spend: Strategy, campaign structure, creative testing, landing
pages, daily optimization. Hands on keyboard, not managing an agency deck
Own the funnel math: CAC by channel, cost per first booking, repeat rate, LTV:CAC,
payback. You will report business metrics, not platform metrics
Build the creative testing engine: Brief, test, kill, scale. Work with freelancers/creators
until we hire in-house
Run influencer and affiliate experiments for the skin/beauty category
Set up retention: WhatsApp journeys, rebooking nudges, referral loops. In services,
the second booking is the business
Talk to customers. Regularly. Listen to calls, take feedback sessions, ride along on
service visits if that's what it takes to understand the journey
Work directly with the founder on pricing, geo expansion, and what we build
next-your funnel data feeds the business
What we're looking for
2-4 years running paid acquisition yourself, you have had your hands on the account,
the budget, and the outcome. Agency-side is fine if you truly owned accounts
Strong with numbers: You can do funnel math live, defend your CAC calculation, and
tell us when not to spend
Curious about customers, not just campaigns. You've talked to users and changed
course because of it
Comfortable with ambiguity: Budgets here will ramp with proof, not arrive
pre-approved
IIT (or comparable) background preferred. We care about raw problem-solving ability;
the rest can be learned
Based in Bangalore or willing to relocate. This is a work-from-office role (HSR
Layout)
Bonus points (in this order)
I. Skin/derma services experience
II. Services business experience (bookings, not carts)
III. At-home services experience
IV. Female-first brand experience
What you get
Ground-floor seat at a VC-funded startup, working directly with the founder
Real ownership: Your decisions move the P&L within weeks, not quarters
A function that grows under you: Deliver, and you are building and leading the
marketing team, not joining one
Competitive salary + ESOPs (discussed individually)