Performance Marketing Executive

Job Descriptions:-

• Responsible for digital ad buys execution (Social Media Accounts, Google Ad, Tiktok etc)
• Recognise and troubleshoot issues encountered in digital ads buying processes
• Liase with country teams for optimisation of ad assets
• Monitor daily campaign performance metrics and continuously improve results.
• Reporting on performance metrics and providing actionable insights to improve ROI.
• Conduct A/B tests on creatives, audiences, and landing pages to drive efficiency.
• Any other ad-hoc projects or tasks as assigned by the Manager

Job Requirements:-

• Experience in digital marketing management from ad buying to strategy planning and able to work with marketing for ad content creation
• Expertise in Google Ads, Meta Ads, Google Analytics 4 and other digital platforms.
• Sharp analytical skills with a data-driven mindset
• Attention to detail, self-starter with a growth mindset
• Minimum 1-2 years of experience in digital ad buys
• Diploma/Bachelor's Degree, preferably in Marketing, Business Administration, Digital Media or related fields
• Preferred with Google, Meta, GA4, SEO/SEM Certified