Paid Media Specialist

We are looking for a highly skilled Senior Paid Media Specialist (35 years) to execute and optimize Positive Grid's global paid media campaigns across Meta, Google, TikTok, YouTube, Reddit, and Amazon Ads. This role is both hands-on and analytical responsible for campaign setup, daily optimization, experimentation, creative testing, and reporting.

You will work closely with the Paid Media Director and BI team to execute an omni-channel strategy, run A/B and incrementality tests, analyze performance data, and deliver actionable insights that support our DTC, Marketplace, and B2B growth.

1. Paid Media Operations & Optimization

- Execute campaigns across Meta, Google, TikTok, YouTube, and Amazon Ads

- Build and manage campaign structures, audiences, creatives, and budgets

- Perform daily optimization to improve ROAS, CPA, CTR, CVR, and MER

- Support multi-market campaigns across global regions

2. Testing & Experimentation

- Conduct A/B tests on creatives, audiences, placements, bidding, and landing pages

- Assist with incrementality tests (Geo test / lift studies)

- Maintain documentation of tests, insights, and learnings

- Validate test results using statistical significance

- Utilize AI optimization and automation tools (e.g., Advantage+, Performance Max, TikTok Smart Performance) to scale testing velocity

3. Marketing Performance Analytics

- Analyze campaign performance using GA4, Ads Manager, and reporting dashboards

- Collaborate with BI to improve attribution, cross-channel measurements, and data quality

- Monitor off-site conversions (e.g., Amazon, dealer paths) to ensure holistic campaign optimization

- Identify insights that influence creative strategy, audience segmentation, and budget allocation

- Provide weekly insights with actionable recommendations (not just numerical reporting)

4. Creative Collaboration

- Work with Creative Strategist and design team to create high-performing ad assets

- Provide data-driven feedback on creatives and audience insights

- Assist in developing creative briefs based on testing results

- Leverage emerging AI-based creative iteration tools (e.g., Meta's AI creative variations, TikTok Creative Assistant) to reduce dependency on manual handoffs

5. Amazon Ads Execution

- Manage and optimize Sponsored Products, Sponsored Brands, and other Amazon ad formats

- Handle keyword research, bid adjustments, ASIN targeting, and performance analysis

- Provide insights to Marketplace team and align with DTC strategies

Essential

1. 35 years experience managing paid campaigns across Meta / Google / TikTok

2. Strong analytical ability; comfortable with GA4, spreadsheets, dashboards

3. Hands-on experience with creative testing and audience experimentation

4. Ability to interpret data and drive optimization decisions

5. Experience with Amazon Ads preferred

6. Strong understanding of full-funnel metrics and performance KPIs

7. Excellent English communication and collaboration skills

Desirable

1. Music / guitar / amplifier industry familiarity

2. Experience introducing new ad platforms or automation tools