Paid Channel User Operations Manager

3-5 Years

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Early Applicant

Job Description

Founded in 2018, MEXC is a leading global cryptocurrency exchange dedicated to being Your

Easiest Way to Crypto.

We provide a secure and user-friendly platform that empowers both

beginners and experienced traders to access the world of digital assets with ease.

Today, MEXC serves over 40 million users across 170+ countries and regions, supporting

3,000+ cryptocurrencies with deep liquidity and competitive fees. We are ranked among the

Top 5 in futures trading and Top 10 in spot trading globally.

per second, MEXC delivers fast, stable, and secure trading. Our global team of 2,000+

professionals across 40+ countries ensures localized support and seamless service for users

worldwide.

Our mission is to empower users with a secure and simple platform. Our vision is to become

everyone's easiest way to crypto.

(Paid Channel User Operations Manager)

Responsibilities

Responsible for user conversion operations across paid channels
Develop and execute channel-specific growth strategies
Design differentiated incentive strategies based on user profiles for different channels
Refined, segmented outreach operations
(Improve conversion rates through a combination of multiple touchpoints including push notifications, in-app messages, pop-ups, and emails.
Continuously conduct A/B testing and generate post-test reports.)
Analyze the conversion funnel, identify growth bottlenecks, and propose optimization solutions.
Work with the advertising team to optimize traffic quality.
Use conversion data to deduce creative direction and audience strategy.

Requirements

3+ years of experience in user operations or growth operations
Fluent both in English and Chinese
Strong data analysis skills
Proficient in Excel/SQL/BI tools
Responsible for core conversion metrics
Ability to plan campaigns and design growth strategies
Experience in designing deposit campaigns/user acquisition campaigns/incentive mechanisms is preferred