Online Demand Generation Manager/Specialist

Plan and execute online Demand Generation strategies, integrating digital marketing campaign, content planning, KOL partnerships, and media/brand activities to increase brand awareness, generate leads, and improve conversion. This role requires online strategic planning, strong cross-functional communication skills, project execution, and vendor/KOL management capabilities. (Please note this role is an individual contributor role.)

Job Responsibilities

Plan and execute Online Demand Generation strategies and annual/quarterly plans aligned with business goals to drive leads, conversion, and ROI

Lead digital marketing and integrated marketing communications projects across paid, owned, and earned media

Own digital content strategy and copywriting creation or review; communicate with HQ and APAC markets to ensure message consistency and localized, conversion-oriented content

Manage influencer partnerships: new influencer development, outreach , optimize collaboration and develop long-term partnership strategies

Support media activities: media relations and risk management, online event visibility, and brand communications

Manage media agencies and related vendors (Retail / Content Production), including briefs, budget, timeline, deliverable quality, and performance review

Own and optimize Tesla Taiwan official platforms, including official website data analysis and performance reporting

Plan and coordinate Online-to-Offline (O2O) activities and related digital exposure to connect online traffic with offline store traffic and events

Communicate and collaborate across countries and functions; independently drive complex projects

Track KPIs (e.g., reach, engagement, leads, CPL, conversion rate, brand awareness), regularly provide insights and optimization recommendations, and improve budget efficiency

Requirements

Minimum 5+ years of experience in digital marketing, Demand Generation, content marketing, or integrated marketing; strategic planning and project ownership experience preferred

Bachelor's or Master's degree in Business Administration, Marketing, Communication, or a related field, with proven results

Fluent in Mandarin and English, with strong bilingual copywriting ability

Agency management experience required; O2O event coordination experience preferred

Passionate about using AI tools and creative content development

Strong strategic thinking and analytical skills; able to efficiently and independently handle cross-functional and cross-market issues, and collaborate with teams across countries

Highly organized with strong project execution skills; able to manage multiple projects while meeting deadlines

Result-driven, hands-on, and positive; able to drive outcomes in a fast-paced, high-pressure, deadline-oriented environment

Strong negotiation skills with asset/budget management experience; strong in strategic planning and execution

Proficient in MS Office and iOS; Photoshop, Illustrator, and Figma experience preferred

Valid driver's license with car driving experience