Primary Responsibilities

General Responsibilities

. To execute pro-active communication and advertising plans, aimed at achieving results and developing awareness.

. To support with sought-out opportunities for sponsorships, partnerships that will enhance and support branding thus maximising market penetration and exposure through endorsement by third parties.

. To maintain a media contact database.

. To support in the production of Food and Beverage collaterals, advertising and promotional activities.

. Coordinate media interest and ensure regular contact with target media and appropriate response to media requests.

. Assist in production of press releases and maintain good relationship with media.

. Oversee the end-to-end production of marketing materials, including leaflets, posters,flyers, newsletters, e-newsletters.

. Maintaining and updating customer and media databases.

. Contributing to and developing marketing plans and strategies.

. Evaluating marketing campaigns.

. Liaising with designers and printers.

. Supporting the Marketing Communications Director and other colleagues.

. Run marketing campaigns and posts on social media for the hotel.

. Media Monitoring for publicity in various publications.

. Update content and promotion on hotel website.

. Compiling monthly publicity report.

Public Relations

. Pitch appropriate story angles to media with objectives and story targets.

. Compile and maintain a comprehensive listof media contacts and take full responsibility for the key media by maintaining and developing close relationships, both local & regional.

. Coordinate invited media for hotel tour,invite media to experience restaurants, bar and spa. Identify media photo opportunities and liaise with various departments for the photo shoots.

. Assist in the preparation of pressreleases for appropriate targeted media, locally, regionally and internationally as per the PR activity plan.

. Secure opportunities, direct and attend hotel sponsored events, and develop targeted partner relationships.

. Coordinate and organise press promotional activities.

. Responsible for all media initiatives to project a positive image for the Hotel at all times.

. Disseminate press releases and letters forthe Hotel.

. Ensure press kit information iscomprehensive and kept up-to-date.

Administration

. Sourcing of quotations

. Raising purchase requests, following up onquotations and approval of PR

. Organising job briefs from F&B department and submitting Accor Plus forms

Advertising

. Work with Marketing and Communications Directorto execute advertising campaigns

. To produce and ensure timely submissionsof all advertising materials

E Direct Marketing

. Execute growth initiatives for database acquisition

. Compile and maintain database

. Produce drafts and execute eDM blasts

Collaterals

. Coordinate and execute production ofprinted materials (guest collateral, brochures, F&B promo brochures), with assistance of executives, following the specifications stipulated in the corporate ID manual.

. Ensure best priced quotations and raise purchase requisitions for all production and printing related services.

. Copywriting for all hotel collaterals,brochures, website, newsletter etc.

. Assist the various departments in theircollateral production.

. Update of in-room collaterals.

Social Media Marketing & Management

. Developing social media content plans that are consistent with brand identities.

. Creating consistent, meaningful content onall social media platforms, including writing and editing social media posts,improving customer engagement, and promoting social media campaigns.

. Communicating with social media followers,including responding to queries in a timely manner.

. Developing and managing social influencer programs and attending social influencer events.

. Using analytical tools such as GoogleAnalytics, Local Measure, and Facebook Insights to monitor and evaluate thehotel's social media presence and performance.

. Preparing monthly reports on social media marketing efforts.

. Suggesting recommendations to adjust the social media marketing strategy for optimal results.

. Staying up to date on best practices andemerging trends in social media.

. Monitor and research consumer conversations, competition, industry, creative trends and ideate breakthrough social activations, content inspiration and productions

Visual Content Management

. Create visually impactful content tosupport the brand's marketing and communications strategies and plans

. Development and execution of stillphotography, graphics and videography assets

. Provide a wide variety of visualstorytelling for off and online media, print, video & social media spaces.

Miscellaneous

. Coordinate with other departments toensure the smooth-running operation of the job functions

. He/she may be called upon to undertake other responsibilities in accordance to the requirements of the management.

. He/she may be called upon to assist on special mission or replacement in commercial or administrative department of the hotel.

Other Responsibilities

. Attend all briefings, meetings and trainings as assigned by management.

. Maintain a high standard of personal appearance and hygiene at all times.

. Be awareof the hotel fire & life safety/emergency procedure.

. Perform other reasonable duties assigned by the assigned by the Management.