New clothing product marketing-TikTok e-commerce

1. Responsible for the activity operation of new marketing IP for apparel, including brand selection, program control, monitoring of activity goal achievement, budget and resource management, etc. 2. Focus on important content-oriented live broadcasts during the IP activity period to ensure creativity and visual presentation, content visibility and results 3. Reuse the innovative model of the content platform to live broadcast in the store, and continue to innovate and apply the store live broadcast model 4. Help important projects to amplify the volume and improve the effect of the event through hotspot creation and other methods within the site, and at the same time publish materials, manuscripts, notes, posts, etc. outside the site for business-side and user-side dissemination.

1. Have understanding and thinking about the e-commerce operations and marketing of the apparel industry and apparel merchants, and have practical experience and summary 2. Have basic skills in event operation data capabilities, including analysis and summary of event data, budget management and ROI control 3. Have certain creative thinking and fashion aesthetics, and be able to control new product supply, visual presentation, and creative content highlights 4. Have experience and knowledge related to live broadcasting, and have experience and ideas to improve live broadcast effects and innovate live broadcast models.