Job Description
- Network Expansion Strategy:
- Develop a comprehensive network expansion strategy aligned with the company's business objectives and growth targets.
- Identify potential market opportunities, analyze competition, and evaluate market demand to determine suitable locations for new dealerships.
- Collaborate with the executive team to define network expansion goals, budgets, and timelines.
- Dealer Identification and Selection:
- Conduct market research and analysis to identify potential dealer partners who align with the company's values, brand image, and quality standards.
- Establish selection criteria and evaluate prospective dealers based on their financial stability, market presence, infrastructure, and capabilities.
- Build and maintain a robust pipeline of potential dealerships, ensuring a steady supply of qualified prospects.
- Dealer Development and Management:
- Collaborate with cross-functional teams, including sales, marketing, and operations, to develop dealer development programs, training initiatives, and incentive schemes.
- Provide guidance and support to dealers in meeting sales targets, enhancing customer experience, and implementing effective marketing strategies.
- Conduct periodic performance reviews, track key metrics, and provide actionable insights and recommendations to dealers for continuous improvement.
- Relationship Building:
- Cultivate strong relationships with existing dealers, acting as the primary point of contact for their concerns, feedback, and business development opportunities.
- Organize regular dealer meetings, workshops, and conferences to foster collaboration, share best practices, and provide updates on company initiatives.
- Collaborate with dealers to develop joint marketing campaigns, promotional activities, and brand-building initiatives.
- Market Intelligence:
- Monitor industry trends, competitor activities, and customer preferences to identify emerging opportunities and potential threats to the company's network expansion plans.
- Conduct market visits, gather customer feedback, and provide insights into product
development and marketing teams for product improvements and new product launches.
Requirements
- Should be Bachelor's in Automobile / Mechanical Or Masters's in relevant
- Minimum 5 years of experience dealer onboarding
- Good geographical knowledge and market trends
- Good network connects in generating leads
- Great communicator and convincing capabilities with timely follow up.
