Marketing Specialist (Full-time)

Taiwan Marketing Specialist (Full-time) | Prep Edu

Headquartered in Singapore, Prep Edu is a leading AI-powered EdTech platform helping over one million learners succeed in standardized English exams such as IELTS and TOEIC. Supported by top-tier investors including Cercano Management Asia, Northstar Ventures, and Saison Capital, Prep Edu has raised multi-million dollar funding to accelerate its global expansion.

Leveraging advanced learning technology, Prep Edu delivers results-driven, personalized, and interactive language learning experiences that enable learners to achieve their academic and professional goals. With a strong presence in Vietnam and Thailand and fast-growing adoption across Asia, Prep Edu is now expanding into Taiwan and South Korea, continuing its mission to make high-quality, accessible English education available to learners worldwide.

Job Description

As one of the first members of the team, you will have the chance to grow together with the business while helping us build the market from 0 to 1, and then scale it from 1 to 100. You will experience an authentic startup environment with lots of learning opportunities, close collaboration, and the space to share ideas and take initiative. If you are excited about creating things from the ground up and want to be part of a young, energetic team, this is a great place to start your journey and enjoy the process along the way.

• Position: Marketing Specialist
• Department: Marketing
• Reports to: Taiwan Market Lead

• Plan and execute offline and online events such as workshops, school visits, info sessions, and promotional activities.
• Coordinate logistics, venue bookings, materials, and on-site setup.
• Work with schools, partners, and communities to develop engagement opportunities.
• Track event attendance, collect feedback, and report event performance.

• Manage Prep Edu's social media channels (IG, Line Official Account, TikTok, Facebook).
• Create and schedule content aligned with local needs and brand guidelines.
• Work with the Social Lead and Creative Team to produce visuals, captions, and short-form videos.
• Actively monitor comments, DMs, and community interactions.

• Support local marketing campaigns such as product launches, seasonal promotions, and brand initiatives.
• Localize global content into Traditional Chinese when needed.
• Assist with finding student stories, testimonials, and UGC creators.
• Track campaign performance and optimize based on insights.

• Work closely with the Market Lead, Sales/Admission, and Social team to align messaging and market priorities.
• Coordinate with external vendors, creators, and school partners.
• Support PR, influencer activities, and community partnerships when required.

• Monitor social media performance using key metrics (reach, engagement, follower growth).
• Prep Edu weekly and monthly reports for the Taiwan market.
• Use data insights to recommend improvement ideas for content and campaigns.

Fluent in Traditional Chinese; and working proficiency in English.

2. Experience:

• 1 to 3 years experience in marketing, social media, event coordination, or related fields.
• Experience in education, consumer apps, or youthfocused industries is a plus.

3. Skills & Competencies

• Strong communication skills and creative mindset.
• Active on social media and familiar with Taiwan's digital trends.
• Basic design or editing skills (Canva, CapCut, or similar) preferred.
• Passionate about learner communities and education.

Benefits

• Competitive salary.
• Professional growth in an international marketing environment.
• Opportunities to lead campaigns and build market presence.
• Supportive, young, and collaborative team.
• Annual leave, sick leave, and benefits per company policy.