Job Description
As a Marketing Operations Executive, you will play a key role in ensuring our products and customer engagement programs are executed with excellence. This role combines operational excellence, digital execution, vendor management, and data-driven problem solving to deliver exceptional customer experiences.
Responsibilities
Product Operations Excellence
- Manage end-to-end product operations, including renewal gift fulfillment, customer benefit administration, and operational support for premium card products.
- Coordinate product-related communication updates to ensure content is accurate, compliant, and delivered on schedule.
- Develop and maintain operational processes and documentation to support consistent execution.
- Continuously identify opportunities to improve efficiency through process optimization and automation.
Customer Engagement Programs
- Plan and execute customer engagement initiatives, including annual birthday gift programs and other customer appreciation campaigns.
- Partner with external vendors and agencies to ensure high-quality execution, timely delivery, and budget control.
- Manage project timelines, deliverables, and operational readiness across multiple stakeholders.
Digital Marketing Support
- Maintain and manage the Facebook channel, ensuring content is published accurately and on schedule.
- Support digital marketing campaigns through operational coordination and content management.
- Monitor campaign execution and recommend process improvements where appropriate.
Data, Technology & AI
- Manage large operational datasets with a high degree of accuracy.
- Analyze operational performance and prepare reports to support business decision-making.
- Leverage AI tools and digital technologies to improve productivity, automate repetitive tasks, and enhance operational efficiency.
- Collaborate with Product, Marketing, Technology, Customer Service, Compliance, and external partners to deliver high-quality customer experiences
Qualifications
- 2 years of experience in Marketing Operations, CRM, Digital Marketing, Project Management, Product Operations, or related functions.
- Exceptional attention to detail with a strong commitment to accuracy and execution quality.
- Experience working with external vendors and cross-functional stakeholders.
- Demonstrated curiosity about AI and emerging technologies, with experience using tools such as ChatGPT, Microsoft Copilot, Power Automate, or similar productivity solutions.
- Basic understanding of SQL, Python, APIs, automation workflows, or other programming concepts. Hands-on coding experience is not required, but the ability to understand technical logic and collaborate with technology teams is highly desirable.
- Familiarity with CMS platforms, digital content management, or marketing technology (MarTech) solutions is a plus.
- Strong written and verbal communication skills in both English and Mandarin.
About Us
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you'll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
About The Team
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
