Marketing Manager Wealth AMH WPB Marketing - Wealth & Personal Banking

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In Wealth and Personal Banking, we serve 41 million customers globally, including 6.7 million who are international, from retail customers to ultra high net worth individuals and their families. We help our customers to take care of their day-to-day finances and to manage, protect and grow their wealth. Our international network and breadth of expertise enable us to deliver on HSBC's purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our key areas of operations include Retail Banking and Wealth Management, Asset Management, Global Private Banking, Insurance, and Chief Operating Office.

We are currently seeking a high calibre professional to join our team as a Marketing Manager Wealth AMH WPB Marketing.

Principal Responsibilities

• Formulate marketing strategies and implementing marketing initiatives with a focus on owned and paid media strategy to reinforce the HSBC wealth positioning with 2 key focuses (1) Drive awareness, acquisition and usage of HSBC wealth products and solutions - with focus on Premier/ Premier Elite (2) Drive deeper understanding, and eventual take up of HSBC wealth products and solutions to drive higher wealth penetration
• Promote HSBC wealth management solutions through paid, owned and earned media and establish partnerships where relevant to maximize value
• Be part of the wealth team to plan and execute key Wealth events for HSBC, working closely with the Wealth Products, Distribution, and Proposition teams
• Provide a strong marketing-tech view on the strategy and execution of marketing campaigns, and have the analytical mindset to ensure investment and spend is fully optimized, working closely with agencies and media partners
• Applying internal and external insights and data points to develop and execute Customer Marketing strategies to achieve the business and brand objectives mentioned above
• Responsible for marketing creative development and governance, including stakeholder, agency / supplier, and budget management of his/ her designated campaigns and areas
• Manage a disciplined approach to measuring performance linking business and customer results to all initiatives, perform analysis on campaigns to understand what is driving results
• Coordinate with the rest of the team in assigned focus areas relating to team governance and submissions
• Ensure marketing communications to Affluent customers upholds the highest standards within the bank
• Support innovation projects and embrace agile ways of working

• University degree in Marketing, Communications, Journalism, or a related discipline
• Minimum of 6 years relevant job experience and at least 2 years people management experience, with exposure to financial services and wealth marketing industry preferred
• Hands on experience leading ATL & BTL marketing campaigns - with relevant experience on paid and owned media strategy and execution - demonstrable experience in managing digital marketing tools, including PPC, programmatic, social media and email marketing
• Strong sense of business analysis and acumen
• Creative, constantly look out for new opportunities to achieve business goals digitally
• Detail-oriented, capable of working independently and under pressure
• Good communication, interpersonal, analytical and project management skills
• Proficiency in both English and Chinese
• Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes

You'll achieve more when you join HSBC.

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Issued by The Hongkong and Shanghai Banking Corporation Limited.