About Nothing
Founded in London in 2020, Nothing combines the best of British design, entrepreneurship and brand building with the best of global engineering and supply-chain production. The best of the East and the best of the West.
Daring smartphones, audio products that look and sound better, AI solutions tailored to your needs - all delivered at amazing value. Together, we're reimagining the future of technology.
Responsibilities
You will ensure the Nothing brand is consistent across Taiwan laddering up to our global marketing strategy. You will deliver impactful campaigns that increase awareness, build community, and position our brand in pop culture. You will also play a pivotal role in managing regional publicity, social media and event marketing,
- Co-own business goals and work closely with leadership to achieve company objectives.
- Be the owner of the country's marketing budget & be responsible for the marketing performance portion of Taiwan's success.
- Own Taiwan's marketing initiatives (Influencer Marketing, Public Relations & Launch Events, Social & Digital Marketing, Advertising, Offline Activations), to drive brand awareness, sales across our product portfolio and integrate the brand into pop culture.
- Align regional initiatives with global objectives by ensuring cohesive branding, efficient asset creation, and partner satisfaction.
- Monitor and report on the effectiveness of marketing campaigns and adjust strategies as needed.
Must Haves
- Relevant marketing experience with consumer brands for over 3 years in the Taiwanese market.
- Good knowledge of local market trends and consumer behavior, particularly younger generations. Experience from culture, fashion, music, design or entertainment industry will be a plus.
- Demonstrated ownership capabilities and entrepreneurial mentality and a builder's mindset with a passion for challenging the status quo and creating something iconic.
- Proven success in executing marketing budgets effectively and achieving desired outcomes.
- Proven track record in influencer partnership, earned media, organic social initiatives on a limited budget.
- Regional Marketing Experience in Taiwan, skilled at localizing global strategies while maintaining brand consistency will be a plus.
- Excellent proficiency in both English and Mandarin.
