Marketing Manager

JOB SUMMARY

The ideal candidate will be responsible for developing, implementing and executing strategic marketing plans for brands in order to attract potential customers and retain existing ones.

RESPONSIBILITIES

• Development and implement marketing strategic and annual business plan to achieve significant increase in brand awareness, market penetration and sales target.
• To propose, monitor and manage marketing budget, campaign and resources to maximize ROI.
• Develop timelines and milestones for each project, continuously monitor, proactively identify and address potential risks.
• Work closely with Marketing Director, cross-function teams and agencies to align and collect feedback pre and post campaign to achieve the objectives.
• Co-work with regional MKT team to develop innovation and communication projects to drive portfolio mid/long-term growth.
• Collaborate with sales and trade marketing team to ensure marketing plan executed through the line to BTL, last mile activities.
• Develop team members capabilities and competencies. Support and motivate team members to achieve their annual objectives and provide regular coaching.

QUALIFICATIONS

• Bachelor's degree in business/marketing/communication related is required.
• 10+ years experience in the MKT field. FMCG in multinational companies is preferred.
• People management experience is a must.
• Good Strategic thinking with proven record and execution ability.
• Extensive experience in various product portfolios.
• Aggressive, responsible and strong interpersonal skills .
• Strong analytical and project management skills.
• Ability to think creatively and innovatively.