Marketing Manager

1. Basic Qualifications

- Familiar with iGaming / Online Casino industry.

- Strong understanding of local marketing operations, social culture, player behavior, social media trends, and entertainment content preferences.

- Practical experience in the local iGaming market, capable of developing localized marketing strategies- tailored to regional audiences.

- Knowledge of local iGaming regulation and advertising compliance, and influencer (KOL) advertising regulations.

- Possess connections and resources across KOLs, media, advertising agencies, offline events, or sponsorship networks.

- Able to initiate and negotiate collaborations- with YouTubers, streamers, influencers, celebrities, or event organizers.

- Skilled in monitoring and analyzing campaign performance- (e.g., view counts, engagement results, live streaming hours, free spin redeems, social media follower growth etc.).

- Fluent in English- is required; proficiency in local language among South East Asian region or South Asia is preferred.

2. Scope of Work

- Provide market insights and strategic consultation.

- Develop brand marketing strategies and campaign plans.

- Deliver monthly reports- on local market trends and competitor analysis.

- Provide weekly recommendations- for creative materials, KOL collaborations, and optimization strategies.

- Assist with marketing execution and coordination, including communication with local agencies, media, and partners.

- Support local communication and logistics- for brand campaigns or exhibitions.

- Review the language, visuals, and cultural relevance- of promotional materials.

- Suggest potential co-branding or collaboration opportunities- with local entertainment or celebrity figures.

- Conduct performance tracking and evaluation, providing post-campaign reports and improvement suggestions.

Preferred Qualification:

1 having past working experience in igaming provider or online casino in SEA and marketing experience for 3 to 5 years