Marketing Manager – Taiwan (Individual Contributor)
台灣市場行銷經理(個人貢獻者)
About the Role / 關於此職位
We are looking for a hands-on and commercially minded Marketing Manager – Taiwan to drive brand growth in the Taiwan market. This individual contributor role will lead and execute consumer marketing, brand marketing, trade marketing, and digital marketing initiatives to strengthen brand presence, support channel growth, and drive business performance.
我們正在尋找一位具備實戰能力與商業思維的 台灣市場行銷經理,負責推動品牌在台灣市場的成長。此職位為個人貢獻者角色,將主導並執行消費者行銷、品牌行銷、通路行銷及數位行銷工作,以提升品牌影響力、支持通路發展,並推動業績成長。
This role reports directly to the Marketing Director and has a dotted-line reporting relationship to the Sales Director – Taiwan.
此職位直接匯報給行銷總監,並採虛線匯報給台灣業務總監。
What You Will Do / 主要工作內容
- Develop and execute local marketing plans for Taiwan aligned with business priorities and brand strategy
- 制定並執行符合業務目標與品牌策略的台灣市場行銷計畫
- Drive integrated consumer and brand campaigns across online and offline touchpoints
- 推動整合線上與線下的消費者及品牌行銷活動
- Lead trade marketing initiatives to support retail and e-commerce channel growth
- 主導通路行銷專案,支持零售與電商通路成長
- Manage digital marketing activities including content, social media, campaigns, and performance tracking
- 管理數位行銷工作,包括內容規劃、社群經營、活動執行與成效追蹤
- Work closely with sales, e-commerce, distributors, and agencies to ensure strong execution in market
- 與業務、電商、經銷商及代理商密切合作,確保市場執行到位
- Monitor campaign results, channel performance, and market trends, and turn insights into action
- 監測活動成果、通路表現與市場趨勢,並將洞察轉化為實際行動
What We Are Looking For / 我們希望您具備
- At least 5 years of marketing experience in consumer, brand, trade, or digital marketing
- 具備5年以上行銷相關經驗,包括消費者、品牌、通路或數位行銷
- Strong understanding of the Taiwan market, consumer behavior, and channel dynamics
- 熟悉台灣市場、消費者行為及通路運作
- Experience in campaign planning, promotions, product launches, and cross-functional coordination
- 具備活動規劃、促銷推動、新品上市及跨部門協作經驗
- Strong commercial mindset and ability to connect marketing efforts to sales outcomes
- 具備良好商業思維,能將行銷成果連結到銷售表現
- Experience working with distributors, agencies, and external partners
- 具備與經銷商、代理商及外部合作夥伴協作經驗
- Proficiency in English and Mandarin Chinese
- 具備良好的英文及中文能力
Preferred Background / 加分條件
- Experience in FMCG, pet food, retail-driven, or consumer brand categories
- 具快速消費品、寵物食品、零售導向或消費品牌經驗者佳
- Experience supporting both retail and e-commerce channels
- 具備同時支援零售與電商通路經驗者佳
- Strong digital marketing and performance analysis capability
- 具備良好的數位行銷與成效分析能力
Why Join Us / 加入我們的理由
- Opportunity to own and shape the Taiwan market as a key marketing contributor
- 有機會以核心行銷角色主導並推動台灣市場發展
- A dynamic role that combines brand-building with commercial impact
- 結合品牌建設與商業成果的多元角色
- A collaborative environment with close partnership across marketing, sales, and e-commerce
- 與行銷、業務及電商團隊緊密合作的協作環境
