The role is responsible for leading integrated 360° marketing campaigns that drive business growth, strengthen brand equity and recruit high-value consumers. This role requires strong strategic thinking, structured communication and excellent cross-functional collaboration to translate global direction into locally relevant commercial activation.
How You Will Create a Beautiful Impact
- Business & Portfolio Planning
- Develop annual product launch roadmap and commercial activation plans.
- Identify growth opportunities through consumer insights, portfolio analysis and market trends.
- Recommend business strategies to achieve brand and commercial objectives.
- 360 Campaign Leadership
- Lead end-to-end execution of 360° launch campaigns with strategic planning and quality executions.
- Develop clear communication architecture including key message, RTB and consumer journey.
- Localize product concepts through Chinese naming, storytelling and campaign assets.
- Cross-functional Leadership
- Partner with Sales, CRM, PR, Training, Supply Chain and EC teams to ensure flawless execution.
- Drive alignment across stakeholders and proactively manage project timelines.
- Coordinate external agencies and business partners.
- Commercial Excellence
- Monitor campaign performance and recommend optimization plans.
- Manage A&P budget and forecast accuracy.
- Analyze campaign ROI and key KPIs.
- Partnership Development
- Develop luxury partnerships and recruitment programs.
- Explore new business opportunities with banks, premium retailers and strategic partners.
What you need to have to be our next audacious and creative talent
- Bachelor degree or above degree in Business, Marketing or related discipline.
- Minimum 5-7 years experience in beauty, skincare or luxury marketing (final job title will be determined based on internal review and relevant experiences)
- Experience in product marketing and integrated campaign management.
- Strong commercial mindset with the ability to connect marketing activities to business results.
- Excellent project management and stakeholder management skills.
- Strong analytical and presentation skills.
- High proficiency in both spoken and written English and Chinese
