Marketing Manager

This position will be responsible for providing leadership in the area of CRM strategy, process and execution, advertising and all other marketing and promotion related functions. He/she will provide marketing planning and forecasting leadership and be responsible for the brand development of the business. He/she will be responsible for activity supporting all stages of sales, including customer acquisition, sales execution and retention. This individual should share responsibility for market share (along with sales management):

1.Advertising, Promotion & Event Marketing

Drive integrated marketing campaigns that combine traditional media, digital platforms, and content marketing to reach targeted B2B audiences.

Manage dealer brand visibility through industry trade shows, customer open houses, product demos, and experiential marketing (e.g., machine try-outs, technology showcases).

Evaluate media mix effectiveness and ensure measurable ROI from advertising and promotional investments.

Collaborate with Caterpillar regional teams to adapt global brand assets into localized campaigns for the Taiwan market.

2.Brand & Campaign Management

Safeguard and enhance Caterpillar brand image in Taiwan, ensuring alignment with global brand standards while adapting to local market needs.

Lead development of end-to-end marketing campaigns from strategy to execution, including content creation, lead capture, and performance tracking.

Oversee creative development for all dealership signage, sales materials, and brand experiences.

3.Digital Marketing & Demand Generation

Manage the corporate website (CapitalMachinery.com.tw), and all digital touchpoints, ensuring engaging content and seamless user journeys.

Run search, social, email, and marketing automation campaigns to nurture leads and support sales funnel progression.

Optimize SEO/SEM, retargeting, and digital analytics to increase visibility and inbound inquiries.

Establish lead generation programs that capture prospect data, segment customers by industry and potential, and keep the sales team supplied with qualified opportunities.

4.Customer & Market Insights

Champion the Voice of the Customer (VOC) by collecting and analyzing feedback from contractors, construction firms, and rental customers.

Develop and execute customer satisfaction and retention programs, ensuring long-term loyalty and repeat business.

Benchmark against competitors, track industry trends (construction, mining, rental, infrastructure projects), and identify new growth opportunities.

5.Sales Enablement & Data Management

Partner with sales leaders to align marketing and sales strategies, ensuring consistent messaging across all customer touchpoints.

Maintain and enrich customer and prospect databases, ensuring high-quality data for targeted marketing campaigns.

Introduce data-driven reporting dashboards to measure campaign ROI, lead-to-opportunity conversion, and customer engagement.

Support the effective use of CRM and marketing automation tools, ensuring adoption and measurable business impact.

6.Product & Innovation Support

Support new product and technology introductions (e.g., 3D Grade Control, VisionLink, electrification solutions) with PR, content marketing, dealer events, and targeted campaigns.

Partner with product teams to create go-to-market strategies for Caterpillars new solutions tailored to Taiwan customers.

The ideal candidate would demonstrate the following qualifications and attributes:

Strong understanding of B2B and B2C marketing, with relevant experience in construction, heavy equipment, or power generation industries being a significant advantage.

Proven ability to design and execute lead generation and demand creation programs that drive measurable sales pipeline growth.

Hands-on experience in digital marketing tools such as Google Ads, Google Analytics, and major social media platforms; ability to translate data insights into actionable marketing strategies.

Experience in short-form video content creation (scripting, shooting, and editing) to enhance digital engagement.

Ability to manage the smooth operation of marketing functionsincluding advertising, promotions, events, and trade showswhile aligning with sales objectives to achieve business growth.

Strong financial literacy and commercial acumen to manage budgets and ensure ROI-driven marketing activities.

Capacity for domestic and international business travel to support events, trade shows, customer engagement, and Voice of Customer (VOC) initiatives.

Leadership qualities with the maturity, influence, and interpersonal skills necessary to build trust and collaboration with internal teams, salesforce, and external stakeholders.

Comfort working within the structure of the Lei Shing Hong Group and ability to communicate effectively in both English and Mandarin across diverse cultures, business practices, and organizational levels.

Proactive learner who stays up to date on market trends, competitor activities, and customer needs, contributing to long-term business and marketing strategy development.