You will be responsible for driving marketing initiatives across Taiwan and Hong Kong markets. By leveraging digital platforms (WordPress/SEO/GEO) and managing offline activities for our distributed brands, you will integrate online and offline resources to enhance brand presence and generate high-quality B2B leads.
[Key Responsibilities]
- Regional Marketing Support: Execute localized marketing campaigns for Taiwan and Hong Kong, ensuring brand messaging aligns with regional B2B market dynamics and customer preferences.
- Brand Strategy & Execution: Align with company growth objectives to plan and execute digital marketing and offline events (seminars, forums, exhibitions) for our represented cybersecurity brands.
- Website & Social Media Management: Manage day-to-day operations and content updates for the official website (WordPress) and social platforms (LinkedIn, Facebook). Track and analyze performance metrics (Traffic, Engagement, Conversion).
- Website Optimization & Search Visibility: Optimize website structure and implement SEO and GEO (Generative Engine Optimization) strategies to maximize visibility in search engines and AI-driven search tools.
- AI Integration & Efficiency: Proactively adopt AI tools to optimize workflows (e.g., content generation, data visualization, automation), demonstrating high immediate usability and operational efficiency.
[Requirements]
- 3+ years of B2B marketing experience; experience in Cybersecurity or Agency Brand Management is highly preferred.
- Expertise in WordPress site planning and operation.
- Proven track record in SEO/GEO with the ability to analyze trends and optimize outcomes.
- Familiarity with digital marketing tools and proficiency in AI-driven productivity tools.
- Experienced in managing both physical and virtual events independently; capable of cross-regional project collaboration.
- Strong self-growth mindset, tech-savvy, collaborative, and results-oriented.
