Marketing Executive (RetailLifestyle)
Job Summary
Support marketing efforts to promote lifestyle retail products through creative campaigns, in-store promotions, and digital content.
Responsibilities
- Plan and execute multi-brand retail marketing campaigns to increase product visibility and sales
- Create engaging social media content for platforms such as Instagram to drive audience engagement
- Support in-store promotions, events, and develop visual merchandising concepts to enhance customer experience
- Monitor social media trends and competitor activities to inform marketing strategies
- Manage influencer collaborations and outreach to expand brand presence
- Liaise with shopping malls, vendors, agencies, partners, and other stakeholders to coordinate marketing campaigns and initiatives
- Write captions, product descriptions, and marketing materials to support campaign messaging
- Track campaign performance metrics including sales, engagement, and foot traffic to evaluate effectiveness
- Coordinate with store teams and external vendors to ensure smooth execution of marketing activities
- Manage marketing collaterals, EDMs, social media visuals, in-store materials, and product photoshoots to maintain brand consistency
- Support ongoing marketing projects and CRM activities to ensure timely delivery of all marketing deliverables
Preferred competencies and qualifications
- Over 3 years experience in multi-brand, retail, and campaign marketing
- Degree in Marketing, Business, or related field
- Interest in retail, fashion, or lifestyle brands
- Creative mindset with an eye for trends and aesthetics to produce appealing marketing content
- Familiarity with social media platforms and content creation techniques
- Skills in Canva or similar design tools for marketing collateral creation
- Basic photography and videography skills to support content production
- Proficiency in spoken and written Chinese to communicate effectively with stakeholders
- Strong communication and teamwork skills to collaborate across teams
- Energetic, proactive attitude and ability to thrive in a fast-paced retail environment
- Multi-tasking and resourceful skills to manage multiple projects efficiently
Benefits:
- Hands-on experience in retail and lifestyle marketing
- Exposure to in-store, CRM, and digital campaigns
- Medical and dental benefits
- Performance bonus
- Staff discounts (if applicable)
