About the role
You will lead Adepture's digital marketing efforts across Singapore, China, and international markets. This role combines SEO, SEM, GEO (Generative Engine Optimization), bilingual content creation, AI search optimisation, China digital marketing, and product marketing. You will become the driving force behind Adepture's digital presence, thought leadership, and lead generation strategy, translating complex immigration and corporate advisory topics into engaging content that builds trust and generates qualified enquiries.
Key responsibilities
- Develop and execute SEO, SEM, GEO (Generative Engine Optimization), and AI Search strategies to improve Adepture's visibility across Google, Baidu, ChatGPT, Gemini, Perplexity, and other AI-powered search platforms.
- Perform keyword research and competitor analysis for Singapore, China, and international markets.
- Optimise website content, landing pages, and service pages for search performance and conversion.
- Monitor website performance, rankings, user behaviour, and campaign ROI using Google Analytics, Google Search Console, Ahrefs, SEMrush, and similar tools.
- Generate qualified inbound leads through content marketing and digital campaigns.
- Produce high-quality marketing content in English and Simplified Chinese for website pages, landing pages, articles, blogs, email campaigns, client success stories, brochures, social media, press releases, and educational guides.
- Develop and manage Adepture's presence across China's leading digital platforms, including Xiaohongshu (RED), WeChat Official Accounts, WeCom, Tencent ecosystem, Douyin, Weibo, and Bilibili.
- Design professional PowerPoint presentations for client proposals, investor presentations, sales pitches, seminars, webinars, conferences, and corporate presentations.
- Liaise and coordinate with Chinese vendors, digital agencies, designers, translators, printers, media partners, and technology providers for marketing initiatives.
- Ensure all marketing materials reflect Adepture's premium brand positioning and support corporate branding initiatives, media opportunities, events, exhibitions, and speaking engagements.
About you
- Bachelor's Degree in Marketing, Communications, Business, Journalism, or related discipline.
- Native or business-level proficiency in written and spoken Chinese is mandatory.
- Excellent written and verbal English.
- Minimum 3 years of experience in digital marketing, growth marketing, or content marketing.
- Demonstrated expertise in SEO, SEM, GEO (Generative Engine Optimization), AI Search Optimisation, Content Marketing, Copywriting, and Marketing Analytics.
- Proven experience managing China's digital marketing ecosystem, including Xiaohongshu, WeChat, Tencent, and Douyin.
- Strong PowerPoint presentation and visual storytelling skills.
- Experience using Canva, Adobe Creative Suite, Figma, or similar design tools.
- Familiarity with WordPress or other CMS platforms.
- Excellent project management and stakeholder management skills.
