We welcome talents of all races, ethnicities, ages, abilities, religions, sexual orientations, and gender identities. Diversity is at the heart of who we are, and we believe that unique perspectives drive innovation and help us grow stronger together.
【About the Role】
- Develop and implement product, branding, aftersales campaign aligned with strategy.
- Managing overall creative agencies and media agencies.
- Create communication materials for multi-channels.
- Develop co-operation program to improve the brand imageand awareness (Sports related).
【What You'll Be Doing】
Marketing Strategy & Integrated Marketing Communications (IMC) 50%
- Overall communication strategy and execution, including key visual creatives and media planning (Traditional & Digital).
- New car sales promotions (including creative development, media planning, and POSM).
- After-sales promotions (including creative development, media planning and POSM).
- Liaise with AUDI AG marketing guideline to ensure brand consistency and creative alignment with global brand standard.
Brand Partnerships & Events 30%
- Execute sports-related events in line with marketing guideline and corporate planning.
- Negotiate with 3rd party or potential sponsorship collaborations (sports-related).
Marketing Operations & Budget Management 20%
- Overall division budget planning, monitoring and control
- Campaign budget management
- Payment administration (campaign, branding, after sales)
【Qualification and Skills】
- Familiar with business models and processes in automotive industry.
- Passion for cars, branding, advertising and sales promotion.
- Precise and accurate working style, passion for details, strong project management skills.
- Communication skills among Division and third parties.
- Mandarin, English fluent oral and in writing.
