About the Company
Our client is a modern upscale hotel strategically located at the gateway of one of Singapore's most historic districts. The hotel operates over 340 guestrooms and serves leisure, corporate, and Meetings, Incentives, Conferences and Exhibitions (MICE) segments, with extensive event infrastructure including ballrooms, function rooms, and boardrooms. The property offers diverse dining experiences and wellness facilities, delivering warm service and authentic local experiences.
Job Description
Our client requires a Marketing Communications Manager reporting to the Director of Sales & Marketing. This role is responsible for planning, directing, and implementing the hotel's marketing communications activities, ensuring consistent messaging across print and electronic media, and effectively communicating key strategic messages to target audiences. The role also involves producing or liaising with firms that produce public relations materials, advertising, and marketing collaterals.
Responsibilities
Public Relations & Media Management
- Prepare promotional press releases on personalities among guests and associates of the hotel, and on noteworthy hotel events
- Coordinate and supervise the art section in the production of posters and other printed materials
- Supervise and direct photographers commissioned to take pictures of VIPs, shows, and other events
- Coordinate publication of the hotel's newsletters and flyers for associates and the public covering Rooms, Restaurant, Bar, and Events promotions
- Provide information to other departments on activities within and outside the hotel that may be useful when dealing with guests
- Work with Front Office, Banquet Sales/Conference, Restaurant, Bar & Events departments to coordinate guest lists and invitations for VIP receptions, luncheons, dinners, and other events
- Attend to client and media complaints, requests, and enquiries, coordinating handling with relevant departments
- Assist with hosting media, planned press conferences, and other press activities
- Act as the hotel's liaison with media to promote positive publicity and counteract negative publicity
- Maintain and update the media listing for trade, group, and consumer publications on a regular basis
- Maintain clipping files pertaining to the hotel's advertising and publicity, and provide updates to the General Manager
- Maintain digital photograph and slide libraries
Online Reputation & Digital Presence
- Oversee the hotel's online reputation management across review, booking, and social media platforms, including TripAdvisor, Google Reviews, and Online Travel Agencies
- Ensure timely responses to guest feedback, monitor online sentiment, and identify service recovery opportunities
- Work closely with operational departments to enhance guest satisfaction and brand reputation
- Update content on the hotel's pages on the corporate website
- Liaise with the Brands team at Corporate office on matters affecting corporate image
- Ensure compliance with the Personal Data Protection Act as the hotel's Data Protection Officer
Digital Content, SEO Oversight & Marketing Analytics
- Collaborate with Corporate Brand and Digital Marketing teams to ensure hotel website content remains current, accurate, brand-compliant, and relevant to target audiences
- Review and recommend updates to website content, landing pages, promotions, and digital assets to support business objectives and seasonal campaigns
- Monitor the hotel's organic search performance and search visibility, providing feedback on content relevance, keyword opportunities, and local market requirements
- Regularly review the hotel's online presence, including website listings, Google Business Profile, and third-party platforms, to ensure accuracy and consistency
- Analyse website traffic, user behaviour, content engagement, and campaign performance using available analytics tools
- Track and report key marketing metrics including website traffic, social media performance, media coverage, online reputation scores, and campaign effectiveness
- Provide regular insights and recommendations to improve marketing effectiveness and digital performance
- Utilise data analytics, reporting tools, and Artificial Intelligence-enabled solutions to identify trends and optimise marketing return on investment
Influencer & Content Creator Management
- Develop and implement influencer and content creator engagement strategies to enhance brand awareness and commercial performance
- Identify, evaluate, and maintain relationships with relevant travel, lifestyle, food and beverage, wellness, MICE, and corporate influencers, content creators, bloggers, and Key Opinion Leaders
- Plan, coordinate, and host influencer stays, media familiarisation trips, restaurant reviews, and promotional campaigns
- Negotiate and manage influencer and content creator partnerships, ensuring alignment with brand standards and budget requirements
- Monitor and evaluate campaign performance through engagement, reach, impressions, and other agreed metrics
- Source and leverage user-generated content and creator-generated content for digital marketing and social media channels
- Maintain an updated database of influencers, content creators, and media partners
- Ensure all collaborations comply with corporate brand guidelines and applicable regulatory requirements
Other Responsibilities
- Help organise hotel corporate events, including oversight of execution
- Undertake other related assignments as directed by the Director of Sales & Marketing and General Manager
Requirements
- Minimum 3 years of managerial experience in Marketing Communications, Public Relations, Digital Marketing, or Brand Marketing within the hospitality industry
- Minimum Bachelor's Degree in Marketing Communications, Business Administration, Hospitality Management, Public Relations, or a related discipline from a recognised institution
- Experience in an international 4-star or 5-star hotel environment
- Proven experience in media relations, public relations, content development, and marketing communications
- Experience managing digital marketing channels, social media platforms, and online reputation management
- Experience working with external agencies, media partners, influencers, content creators, photographers, and creative vendors
- Experience in planning and executing integrated marketing campaigns and promotional events
- Experience in website content management and digital content development
- Excellent written, editing, and verbal communication skills
- Strong presentation, storytelling, and copywriting abilities
- Strong interpersonal and stakeholder management skills
- Ability to manage multiple projects simultaneously and work effectively under tight deadlines
- Strong organisational skills with keen attention to detail
- Analytical mindset with the ability to interpret marketing and performance data
- Proficient in Microsoft Office applications (Word, Excel, PowerPoint, Outlook)
- Proficiency in social media platforms and content management systems
- Strong understanding of brand management and marketing communications principles
- Professional, resourceful, and highly self-motivated
Why Join This Role
This role offers full-spectrum ownership of marketing communication, spanning traditional public relations, digital presence, search engine optimisation, and modern influencer and content creator strategy. You will report directly to the Director of Sales & Marketing with close collaboration with Corporate Brand teams, giving you real influence over brand direction. Working within a hotel featuring diverse dining concepts, wellness facilities, and expansive event spaces, you will have rich brand assets to build compelling stories across every channel.
Employment Details
Employment Type: Full-Time, Permanent
Location: Singapore
Experience Level: 3+ Years Managerial Experience
