Marketing Assistant Manager

POSITION SUMMARY

We are looking for a Senior Marketer who is passionate about brand storytelling and with growth mindset.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB

• Develop, drive & own retail marketing strategy including offline events and activations to fuel business growth and brand equity.

• Manage and deliver marketing strategies across all consumer touch points to raise brand awareness and conversion.

• Plan and manage daily operations for social media platforms, including Facebook, Instagram, LINE and Threads.

• Plan and execute local content creation projects, including shooting and on-site management.

• Data analysis on regular basis to evaluate the performance of retail marketing & social media platforms and optimize strategies.

• Drive collaboration between cross functional teams including retail operations, visual merchandising, e-commerce, merchandising and CRM as well as HQ marketing peers to deliver and improve go-to-market process.

• Leverage and integrate market trends and consumer insights to deliver effective consumer led campaigns and brand experiences.

• Align with line manager to implement and execute other marketing communications campaigns or projects.

• Perform all other job-related duties as assigned.

ADDITIONAL REQUIREMENTS

• Minimum 4 years experience in Beauty/Fashion /Luxury industry.

• Minimum 4 years experience in Communications / Marketing.

• PR or media background (e.g., journalist, editor, content writer) experience would be a plus. • Proficiency in content creation tools.

• Strong logical thinking and organizational skills, with the ability to manage multi-tasks in a fast-paced environment.

• Excellent interpersonal communication skills.

• Proficient in both spoken and written English and Mandarin.

• Proactive good team player with resilience.

• Fun, vibrant & outgoing personality with great personal style.

• Eager to learn and have keen sense of fashion and passion for the fashion industry.