Marketing, Merchandising and Business Strategy Development
Define local Marketing strategy in line with international guidelines ensuring the specific adaptation to local context and challenges
Leverage business knowledge to make informed decisions on budget and sales efficiency
Identify and prioritize creations that drive customers and network growth opportunities
Support the merchandizing transition project with clear mission to optimize the local merchandizing to stock dynamic, stock cost monitor, stock optimizing to maximize sales outcome from passive operational roles to active orchestration roles.
Accountable for local product strategy and business results per product line and network
Define launch packs and specific local actions to maximize sales turnover
Developing and managing Communication & PR Strategy
Direct and oversee Communications & PR strategies across all media to ensure objectives are adhered to and all tactical plans are implemented
Maintain strong relationships with key press and identify opportunities for high visibility brand and creations stories in partnership with HQ
Anticipate the rapid evolution of media platforms to create connection with clients in 360 degree dimension via different channels digital & physical.
Implement the Maison image and guidelines through media plan definition and press/PR and Events
Support and amplify Cartier corporate commitments locally
Crisis management - develop and implement PR contingency strategies/plans as appropriate. Draft statements for all potential issues
Event planning and management
Propose yearly event planning which aligns with global direction and local strategy
Oversee and give guidance to all event planning and executions
Coordinate with HQ for respective events to ensure alignment of brand image and approval of local concepts
Visual merchandising
Lead the VM function and oversees the Implementation of worldwide boutiques animation in internal displays and external windows across both networks (retail and wholesale)
Propose local adaptations of international animation to fit local trends
Develop and propose new concepts to upgrade visual impact for events and client activities
Guide global direction for local adaptation regarding event, exhibition design & creation with agency and internal VM teams.
Metrics and measurement
Develop and execute qualitative and quantitative market research levering local and Central resources in collaboration with Client Department
Assess and report competitive and cultural trends
Track trends, analyzing market research, making recommendations and developing comprehensive strategic briefs based on data
Produces regular reports for management decisions, providing specific recommendations and regular updates on competitor benchmarking
People and Organization Leadership
Constantly share the vision, strategy and values of the Maison to engage and motivate the team
Define annual objectives for team members and manage team performance
Work closely with the L&D team to define and anticipate the development needs of the team
Budget Management
Forecast budget according to annual business target and strategy
Manage budget and ensuring activities are kept within budget of the fiscal year
