About the Role -
We are hiring an Amazon PPC Specialist to own day-to-day advertising performance across our Amazon 1P and 3P businesses. This role is hands-on and analytical. You will manage Sponsored Products and Sponsored Brands, leverage Amazon Marketing Cloud (AMC) to deepen measurement, and continuously improve efficiency through structured testing and bid and budget optimization. You will work closely with our Digital Marketing Manager to execute strategy and translate insights into action.
Responsibilities -
- Own execution and optimization of Amazon Ads across 1P and 3P, with a focus on efficiency and profitable growth
- Manage Sponsored Products and Sponsored Brands campaigns: structure, targeting, keyword research, negatives, budgets, and bidding
- Monitor performance trends daily and weekly; identify issues early and recommend next-best actions
- Run performance analysis to improve ROAS, TACoS, and contribution margin, including search term mining and portfolio-level insights
- Use Amazon Marketing Cloud (AMC) to support measurement, audience insights, and full-funnel analysis where applicable
- Build clear, consistent reporting (weekly and monthly), highlighting what changed, why, and what you are doing next
- Partner with the Digital Marketing Manager to implement broader Amazon strategy, promotions, and testing roadmaps
- Stay current on Amazon ads and measurement updates and bring recommendations to the team
Requirements -
We are open to candidates who are adjacent to Amazon PPC but strong analytically (paid search, marketplace ads, performance marketing, ecommerce analytics, or BI).
- 2+ years in performance marketing, ecommerce analytics, BI, marketplace operations, or search ads, with a track record of using data to improve results.
- Comfortable making frequent bid, budget, and targeting adjustments, and running structured tests to improve ROAS, TACoS, and overall profitability.
- Strong understanding of the Amazon.com ecosystem, including U.S. consumer behavior, competitive landscape, seasonality, and promotional cycles. Direct Amazon experience is a plus but not required.
- Advanced Excel or Google Sheets skills; able to build clear weekly and monthly reporting with insights and next actions (SQL a plus).
- Strong QA habits (naming conventions, clean campaign structure, change logs) and high ownership over performance.
- Ability to work closely with the Digital Marketing Manager, clearly communicate recommendations, and move quickly from insight to execution.
