Manager - Performance Marketing

About Eloelo Group

Eloelo Group is building the next phase of entertainment for India. From serialised micro-dramas with Story TV to bite-sized learning with Master App, we're creating a portfolio of consumer apps that meet audiences wherever their attention lives. Backed by leading investors and scaling fast across markets, Eloelo Group is at the forefront of how entertainment is created, distributed, and consumed in a mobile-first world.

Role Summary

We're hiring a Manager – Performance Marketing to own an entire channel (or set of channels) end-to-end for one or more apps: the strategy, the budget, the team, and the business outcomes. This role owns the channel and its corresponding KPIs: you are accountable for the numbers, not just the campaigns that produce them.

What You'll Do

• Own full channel-level accountability, e.g. all of Meta or all of Google UAC, including strategy, budget, and headline KPIs for assigned app(s)
• Own and be accountable for business-level KPIs: blended CAC, ROAS, LTV: CAC, F2P%, T2M%, and payback period for your channel(s)
• Set the quarterly/monthly targets for your channel(s) in partnership with leadership and own the roadmap to hit them
• Decide overall budget allocation across your channel(s), campaigns, and apps to maximise portfolio-level efficiency
• Lead and mentor the Assistant Managers/Senior Executives working on your channel(s), reviewing their optimisation strategy and decisions
• Own high-stakes root-cause analysis on your channel's KPI misses and present findings/action plans to senior leadership
• Identify and lead new channel, format, or platform opportunities to unlock scale
• Own platform and vendor relationships (Meta, Google, Apple, MMP partners) for your channel(s), including access to betas and account-level support
• Set reporting and process standards for how your channel(s) are tracked and optimised across the team
• Partner with product, analytics, and creative leadership to align channel strategy with broader business goals

What We're Looking For

• 4–7 years of performance marketing experience, with at least 1–2 years owning full channel-level KPIs and managing a team
• Proven track record of being accountable for, and moving, business-level metrics (blended CAC, ROAS, LTV: CAC), not just campaign-level optimisation
• Deep hands-on expertise in at least one major channel (Meta Ads Manager, Google UAC, or Apple Search Ads), with strong working knowledge of the others
• Strong strategic and analytical thinking: able to build a channel roadmap and own the trade-offs, not just react to performance
• Experience managing and developing a team
• Advanced Excel/Google Sheets skills; SQL or scripting (Apps Script/Python) strongly preferred
• Experience in B2C/consumer app marketing at scale, ideally in regional Indian language markets
• Strong stakeholder management and communication skills: comfortable owning and presenting channel performance to senior leadership

Nice to Have

• Experience building or scaling creative testing frameworks or fatigue-detection systems
• Exposure to marketing automation/AI tooling for reporting or creative intelligence
• Experience owning a channel across multiple apps/markets simultaneously

What Success Looks Like (First 6 Months)

• Full accountability for your channel's KPIs with a demonstrated, measurable improvement quarter over quarter
• A functioning, well-mentored team executing consistently against your channel strategy
• A channel roadmap actively shaping product and creative decisions, backed by clear ownership of outcomes