The Manager of Leisure Academy will oversee the strategic planning, execution, and management of all operations, programmes, and resources of the Leisure Academy. This role ensures the delivery of high-quality programmes, client satisfaction, and alignment with organizational goals while driving growth, marketing outreach, and continuous improvement.
Key Responsibilities
Strategic Leadership
- Develop and execute strategic plans for the Leisure Academy, ensuring alignment with organizational objectives.
- Lead the development and implementation of new programmes, courses, and initiatives to meet market demands and enhance the Academy's reputation.
- Drive innovation, best practices, and digital integration in operational processes and service delivery.
Marketing and Social Media
- Develop and execute marketing strategies to promote the Leisure Academy's offerings and enhance its brand visibility.
- Oversee social media campaigns, content creation, and community engagement to drive audience growth and engagement.
- Collaborate with the marketing team to design promotional materials, advertisements, and online campaigns.
- Track and analyze the effectiveness of marketing initiatives and adjust strategies as needed to optimize results.
Operational Management
- Oversee the planning, coordination, and execution of all Leisure Academy programmes and events.
- Ensure optimal utilization of facilities, resources, and personnel for programme delivery.
- Establish and monitor KPIs to measure the success and impact of the Academy's operations.
- Ensure compliance with policies, SOPs, and industry standards.
Client and Stakeholder Management
- Build and maintain strong relationships with clients, partners, and stakeholders.
- Manage high-level client communications, proposals, and agreements to ensure client satisfaction and retention.
- Handle escalations and resolve issues promptly and effectively.
Team Leadership and Development
- Provide leadership, guidance, and support to the Leisure Academy team.
- Foster a collaborative and high-performing team culture.
- Identify training and development needs and implement initiatives to upskill team members.
Financial Oversight
- Develop and manage the Academy's budget, ensuring cost-efficiency and profitability.
- Liaise with the finance department for invoicing, payments, and financial reporting.
- Identify opportunities for revenue generation and cost optimization.
Reporting and Analytics
- Prepare and present periodic reports on operational performance, financial status, and strategic initiatives.
- Analyze feedback, market trends, and data to guide decision-making, improve programme delivery, and shape marketing efforts.
Key Performance Indicators (KPIs)
- Achievement of revenue, profitability, and marketing engagement targets.
- Successful delivery of programmes and high client satisfaction scores.
- Growth in client base, programme offerings, and social media reach.
- Team engagement, retention, and performance metrics.
- Adherence to operational, financial, and marketing goals.
The Senior Manager of Leisure Academy is a critical leadership role that combines strategic thinking, marketing expertise, and operational excellence to drive the Academy's mission and long-term success.
Job Requirements
Educational Background: Degree in Business Administration, Hospitality, Education, or related fields.
Experience: Minimum of 5-8 years in a managerial role, preferably within education, F&B, or leisure industries.
Skills:
- Strong leadership and strategic planning abilities.
- Excellent organizational and coordination skills.
- Analytical mindset with attention to detail.
- Exceptional written and verbal communication skills.
- Proficiency in project management and financial planning
- Personal Attributes:
- Results-driven and resourceful.
- Adept at multi-tasking and working under pressure.
- Passion for food, education, and the chef profession is highly desirable.
