Position Definition (Key Purpose):
The Wholesale Manager (Timberland TW) is to
- Lead Timberland Taiwan's wholesale channel and responsible for maintaining relationships with key existing partners and advancing business progress.
- Driving Timberland Taiwan's wholesale channel to hit internal sales target and operations support to achieve partners business and financial goals.
- The responsibilities also include business development, partner relationship management, exploring new channel opportunities for both DTP and DTC including but not limited to new energy / multi brand channel, new department / standard alone store connections, to ensure Timberland brand penetration through new retail frontier.
The manager will shape consumers-centric, digitally agile, and retail-focused business strategies, ensuring consistent, impactful consumers.
Key Result Areas:
Key Responsibilities & Expected Outcomes
- Develop and execute wholesale strategic business plans tailored to Taiwan's market dynamics, with clear KPIs to track channel growth, partner profitability, and market share expansion.
- Conduct data-driven business health checks: Analyze sales performance, inventory turnover, and stock health to identify risks (e.g., overstock, underperformance) and proactively propose optimization solutions.
- Oversee market pricing integrity: Manage pricing structures and discount policies for partners multi-brand and mono-brand stores, preventing price erosion and safeguarding Timberland brand positioning.
- Collaborate with wholesale partners to co-develop accurate procurement budgets, balancing market demand, inventory efficiency, and partner financial goals to minimize waste and maximize sales potential.
- Lead regular partner business reviews: Organize structured meetings, review performance against targets, align upcoming goals, and drive actionable plans to close gaps and capture growth opportunities.
- Partner with the Marketing team to design and deliver tailored marketing support for wholesale channels (e.g., in-store promotions, digital campaigns, brand activations) that boost foot traffic and conversion.
- Uphold brand consistency: Ensure Timberland visual identity, brand messaging, and cultural values are strictly implemented across all wholesale touchpoints, from store displays to consumer communications.
- Cross-functional strategy alignment: Collaborate with Product, Sales, and Operations teams to co-create market-specific business strategies, aligning resources to drive holistic growth for Timberland Taiwan.
- Ensure seamless GTM execution: Work closely with internal teams (e.g., Supply Chain, Logistics) to guarantee sales meeting execution, order taking and on-time launch of new products, promotions, initiatives, eliminating operational bottlenecks.
- Explore opportunity from energy and multi-brand channel to extend Timberland product to wilder distribution to engage / attract new consumer from updated retail appearance.
- Keep in touch with new department store project going on as a BD role for both DTC and DTP to connect the new retail marketplace opportunity to Timberland brand
- Foster close relationships with key landlords to ensure access to the latest marketplace intelligence, effectively support Timberland expansion plans, and prevent risks caused by unexpected landlord changes.
Behavioral Competencies:
- Understanding of Taiwan's retail market landscape and passion for community connection and environmental stewardship
- Excellent interpersonal and communication skills, with high emotional intelligence when collaborating with cross-functional/cross-cultural partners
- Entrepreneurial mindset and result-driven approach
- Optimistic and willing to take calculated risks
- Strong team player with the ability to work independently
- Capability to communicate and influence within the regional scope
- Ability to work under pressure, handle multiple tasks simultaneously, and meet tight deadlines
Functional Competencies:
- Coaching and developing others: Provide feedback, guidance, and development suggestions to help others excel in current or future roles; plan and support the development of individual skills and abilities.
- Influence: Develop and execute influence strategies to persuade key partners to take actions that advance shared interests and business goals.
- Business acumen: Use economic, financial, market, and industry data to understand and improve business outcomes; leverage knowledge of key business functions, industry trends, and the organization's positioning to contribute to effective business strategies and tactics.
- Driving execution: Translate strategic priorities into operational reality; align communication, accountability, resource capabilities, internal processes, and ongoing measurement systems to ensure strategic priorities deliver measurable and sustainable results.
- Operational decision-making: Gather and compare information from multiple sources to identify business issues; commit to actions after weighing alternative solutions against key decision criteria.
- Building strategic work relationships: Develop and utilize collaborative relationships to facilitate the achievement of work goals.
- Driving for results: Set reasonable goals for individuals and teams; use measurement methods to monitor progress toward goals; persistently strive to meet or exceed goals while gaining satisfaction from achievements and continuous improvement.
Experience:
Minimum Relevant Experience: At least 10 years of relevant experience in retail, business development, and operations, with management responsibilities.
Academic Qualifications:
Minimum Degree Held: Bachelor's degree (in business-related fields or other undergraduate or higher qualifications).
Language Proficiency:
Fluent in English, Chinese, or other Asian languages.
R-20260520-0003
