FIND YOUR BETTER AT Blue Cross
If you believe in better, we'd love to hear from you.
About the Role
. The role is responsible for managing and delivering customer-facing digital platforms, including the BX+ app and corporate website, to support customer engagement, conversion, cross-sell, and servicing effectiveness.
. Reporting to the Head of Customer & Distribution Experience and Innovation, the role translates customer experience strategy, innovation priorities, and growth use cases (e.g. cross-sell and retargeting) into well-executed digital solutions and enhancements. This includes managing product discovery, delivery, and continuous improvement activities, while applying innovation and AI-enabled capabilities pragmatically to improve customer outcomes and business performance.
. The incumbent partners closely with Product, Marketing, Distribution, and Technology teams to ensure digital platforms effectively activate customer data and journeys to support targeted engagement and value creation.
Roles and Responsibilities:
- Product Strategy & Vision
- Own and continuously refine the product vision, roadmap, and feature priorities for the BX+ app and corporate website
- Align product plans with overall business objectives, brand strategy, and customer experience goals
- Identify opportunities to enhance user engagement, conversion, cross-sell, and operational efficiency through digital solutions
- Product Development & Delivery
- Act as the Product Owner within agile/scrum teams, owning and managing the product backlog
- Translate business requirements into clear user stories, acceptance criteria, and functional specifications
- Prioritize backlog items based on business value, customer impact, risk, and development effort
- Work closely with UX/UI designers to ensure intuitive, consistent, and user‑friendly experiences
- Partner with engineering teams to ensure timely, high‑quality delivery of features and enhancements
- Participate in sprint planning, backlog refinement, sprint reviews, and retrospectives
- Stakeholder Management
- Serve as the primary liaison between business stakeholders, technology teams, and external vendors
- Facilitate requirement workshops and align expectations across multiple teams
- Communicate product progress, risks, and dependencies clearly to senior stakeholders
- Customer & Data‑Driven Decision Making
- Gather insights from user research, analytics, customer feedback, and performance metrics
- Define and track KPIs (e.g. usage, registration rate, conversion, engagement cross-sell performance)
- Use data and insights to inform product decisions, improvements, and roadmap adjustments, including opportunities for personalisation, targeted engagement, and AI-enabled enhancements where appropriate
- Governance, Quality & Continuous Improvement
- Ensure compliance with corporate standards, security, accessibility, and governance requirements
- Support UAT planning and execution
- Drive continuous improvement through retrospectives, lessons learned, and industry best practices
Minimum Job Requirements:
- 5+ years of experience as a Product Owner, Product Manager, or similar role in digital product development
- Hands‑on experience delivering mobile apps and/or corporate websites
- Strong understanding of Agile / Scrum methodologies
- Proven ability to write high‑quality user stories and acceptance criteria
- Experience working with cross‑functional teams (UX, engineering, business, vendors)
- Familiarity with product discovery, UX principles, and customer journey design
- Experience using product and analytics tools (e.g. Jira, Confluence, Figma, Google Analytics or similar)
- Strong stakeholder management and communication skills
- Strategic thinker with a pragmatic, delivery‑focused mindset
- Ability to balance competing priorities in a fast‑paced environment
- Data‑driven decision‑making and problem‑solving skills
- Experience in customer experience, loyalty, or engagement platforms
- Knowledge of CMS platforms and content‑driven websites
- Experience working in regulated or enterprise environments
- Certification such as CSPO, SAFe PO, or equivalent
Others:
- You are required to obtain the relevant license(s) if your job involves regulated activities
