About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:
- BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.
- Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.
- LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.
About Mindshare: A Leading WPP Media Brand
Mindshare delivers Good Growth for its clients. As Growth Architects, we drive growth that benefits all stakeholders - better for people, planet, and business - by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.
Mindshare is a leading brand of WPP Media, the world's largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Manager Data & Analytics to join us.In this role, you will beassisting the Associate Business Director - Digital & Data quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver at Mindshare. Supporting the Media teams in measuring and optimizing campaign performance and/or test and trials.
Reporting of the role
This role reports to: Associate Business Director - Digital & Data
3 best things about the job:
1. Good learning ground for energetic employee who wants to expand media industry knowledge.
2. Young and like-minded colleagues working with each other.
3. Always learning innovative and interesting things in industries.
In this role, your goals will be:
In three months:
- Have an understanding of the requirements and portfolio of clients.
- You will be working with data tools to provide strategic solutions.
In six months:
- You will have an in-depth technical knowledge of the data and analytics tools and models. It will help to add value in meeting business goals.
- Good communication with internal stakeholders.
In 12 months:
- You will have started working on core KPIs.
- You will have started to build relationships with the key decision makers within the current pipeline.
What your day job looks like at Mindshare:
- Understand the business needs of internal stakeholder, solve their problems by using data and translate data into business insights and analysis.
- Support data & analytics team and other stakeholders with analytics agendas impacting campaigns
- Measurement framework
- Campaign optimization
- Become a confident user of systems and tools within GroupM and the industry
- Build relationships internally across disciplines and countries
- Support teams in analyzing data and finding insights
- Formulate strategic recommendations with data & analytics team and above based on gathered insights
- Collaborate with the team to develop new tools and solutions
- Collate data and support data & analytics team with the delivery of reporting for clients
- Audit new external tools to build a wider knowledge of the market
Skills & Experience:
- Natural affinity with numbers and analysis, strong Excel / G-sheet skills.
- Strong verbal and written communication
- Strong attention to detail and ability to manage multiple tasks
- Competent querying languages (e.g., SQL, Python)
- Ability to create dashboards on tools like Power Bi, Google Data Studio, Tableau
- Familiarity with statistical modelling (e.g., seasonality, multi-touch attribution, etc.)
- Familiar with statistical / programming languages (e.g., Python, R)
- Candidate must possess at least a Master's degree in Business Administration, Statistics, Marketing or Finance.
- Minimum 2 years of experience in media/marketing data and analytics.
