List Marketing Campaign and Customer Group Operations Planner

Prudential's purpose is to be for every life and protectors for every partners future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Planning and holding of electronic sales competitions
Business system planning and maintenance

1. List marketing activities and customer group business planning (core responsibilities)

Responsible for the strategic planning and execution of list marketing activities and customer group operations, including annual and monthly business strategies for existing lists, list utilization and communication planning and design, direct marketing to existing customers, MGM activity process planning, and the design of relevant marketing mechanisms to deepen the long-term interactive relationship between customers and business, and continue to optimize marketing and list strategies through effectiveness analysis.

2. Administrative and operational support (supportive duties)

Support list marketing activities and department business operations, including administrative operations, management information and report compilation, channel and project administrative support, system and permission requirement applications, and data collection operations to cooperate with internal and external audits.

Work experience

• 2-5 More than years of relevant work experience in marketing, list management or direct marketing
• It is especially preferred if you have actually participated in or been responsible for one or more of the following:
  • Planning and execution of list-based marketing activities
  • Existing customer management (CRM, repurchase, cross-selling, membership management, etc.)
  • Recommendation system/MGM/membership type activities
  • Cooperate with sales units or business channels Marketing projects

Necessary abilities and characteristics

• Possess marketing planning and strategic thinking, and be able to plan from goals, customer groups, mechanisms to results
• Be able to independently execute projects related to list or customer group management, and control the progress and results
• Have basic sensitivity to data, and be able to understand and interpret. 活動成效、轉換或使用狀況
• 具跨部門溝通能力,能與業務、通.、行銷、系統單位協作
• 做事有條理,能在企劃與行政支援間取得平衡

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.